Signpost Blog for Smart, Connected Commerce

Download the 2017 Complete Holiday Planning Kit

For many busy business owners, December really is “the most wonderful time of the year” when it comes to sales. Ensure that your business is making the most out of holiday shopping with our 2017 Holiday Planning Kit. It includes… Continue Reading →

Local Businesses: Make Thanksgiving Weekend a Success With These Last-Minute Tips

The big weekend is nearly upon us. What has long been crowned the biggest shopping weekend of the year, the familiar sequence of Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday that has local businesses and big… Continue Reading →

Holiday Planning: Week-by-Week Tips for Promotion, Custom Events, Email and Text Message Blasts, and More!

Holiday success, much like the rest of the year, often comes down to planning and preparation. You know how busy the rush can be, so the more you can do ahead of time, the better you’ll be able to juggle… Continue Reading →

5 ways to improve your retail business sales during the holiday season

Holiday cheer is almost here – which can mean more sales for your retail business! With this year’s holiday spending to increase 4 percent, consumers are ready to shop. Your business should be prepared to deliver the best inventory and customer service,… Continue Reading →

Infographic: 2017 Holiday Spending Projections by the Numbers

If you’re like most local business owners, then you might expect to amass 20-40% of your annual revenue in the final two months of the year. But even with the holiday season creeping earlier and earlier each year, such a… Continue Reading →

Getting the Most Out of Google My Business for your SMB

Google My Business (GMB) was born out of its precursor, Google’s Local Business Center, and in the time since its inception has succeeded in polarizing lots of local business owners who have had to bear with the frustration of frequent… Continue Reading →

4 Cash-flow Mistakes Small Businesses Make (And How To Avoid Them)

For small businesses hoping to flourish, there’s one major hurdle that everyone has to clear. A US Bank survey found that 82% of small businesses and startups failed at least in part due to poor understanding and management of cash… Continue Reading →

New: Mia Now Captures Appointments

Consumers have come to expect businesses to personalize communications so they are kept informed on the products and services they’re interested in, on their terms. The more information you have about the preferences of your prospects and customers, the better… Continue Reading →

5 Scheduled Email Campaigns You Can Set and Forget

Fall is officially upon us and with it, the onslaught of reminders for local businesses to start focusing on the holiday season. While this may feel premature, October does kick off a series of national holidays important to many SMB’s… Continue Reading →

How to Identify and Activate Brand Advocates

Customer marketing is an essential component of every local marketing strategy, as well as one of the most sustainable ways to grow your business. Specifically advocate and referral marketing in particular are tremendous opportunities for businesses to expand their reach,… Continue Reading →

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