Signpost Local Marketing Blog

Dental Practices: Boost Retention with These Email and SMS Marketing Campaigns

July is Health and Medical Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing best practices and strategies specifically for marketing your practice and driving more new and repeat business. 

Not a medical professional? Don’t worry, we’ll still be sharing insights that will help  you to promote  your local business, acquire new customers, and encourage loyalty. Want your industry to be the next featured month? Drop us a line, and let us know!


Health Services Marketing

No other industry has embraced the benefits of SMS messaging quite like a majority of dental practices across the country. And with studies showing SMS reminder or “recall” messages cut down on up to 80% of missed appointments, it’s clear that this type of engagement is essential to the future of appointment scheduling. It’s also one of the best tools in your arsenal to manage and encourage retention. Whether or not you’ve already made use of this type of system for recalls, there are a variety of creative campaigns you can employ — both via text message AND email —to boost your patient retention and keep your practice top-of-mind in between visits.

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Improving Your Online Presence to Acquire More New Patients for Your Chiropractic Business

July is Health and Medical Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing best practices and strategies specifically for marketing your practice and driving more new and repeat business. 

Not a medical professional? Don’t worry, we’ll still be sharing insights that will help  you to promote  your local business, acquire new customers, and encourage loyalty. Want your industry to be the next featured month? Drop us a line, and let us know!


Health Services Marketing

Online presence is the hub for all your digital word-of-mouth marketing. Oftentimes, practices can make the mistake of assuming that patients will find them, based on referrals from existing patients and their reputation, alone. However, even the best practices need to devote some time and effort to establishing and maintaining a strong online presence, in order to drive more new and repeat business. Make sure that your digital marketing is in perfect alignment by incorporating these tips to fortify your online presence.

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Get to Know Signpost: NYC HQ

Every day our NYC team filters into HQ and are greeted by this declaration of our core values. It’s a welcome reminder every morning that we’re empowering local businesses with our product. But this is only one of the many reasons that keep our team excited, focused, and motivated.

we fight for local businesses

We chatted with our some of our amazing co-workers at HQ to learn more about what first drew them to the company,  who inspires them, and their favorite aspects of working at Signpost!

Interested in joining the Signpost team? Check out our current openings and apply today!

 

Also check out these recent articles celebrating our fun office and sales traditions!

How Your Local Business Can Use Pokémon GO To Drive More Customers In-Store

Since being released last week to much fanfare, Pokémon GO has quickly become a sensation. The game app applies augmented reality to allow players to hunt around their neighborhood and beyond in pursuit of Pokémon to catch, train and go head-to-head against opposing teams. Blurring the line between online and offline, this trendy game presents a tremendous (if not unexpected) opportunity to local businesses.

The game alerts players by buzzing their smartphone whenever there’s a Pokémon in the vicinity, so they can try to catch them (all). In this model, players are essentially never NOT playing, as they go about their normal daily activities. Despite the PokéStops and Pokémon Gyms being predetermined, (with a combination of Google Maps and the game’s own algorithm) if your local business is one of the lucky ones to be in the vicinity of either type of location, you can take advantage to drive more foot traffic into your store or office.

Pokemon GO marketing

One of our favorite local businesses near our NYC office, creatively ties in their drink menu with elements of the Pokémon GO.

If your location is a hotspot for Pokémon trainers, make sure you take advantage. As we get deeper into July, heat waves are making Poké-pursuing a challenge. Why not offer water or discounted beverages to trainers passing by your storefront? Some businesses have gotten creative, offering discounts to a specific “team”, or those in possession of their favorite Pokémon. You can even set up “charging stations” to help out those in need of replenishment.

In addition to store signage, you can even go one step further. “Lure Modules” are objects within the game, that boost a PokéSpot or Gym, to attract more trainers for a period of 30mins. They cost about 99 cents, so are worth experimenting with! Try customizing a sale, drink, dish or product to market to this engaged audience, and set up a Lure. This can be especially helpful when you have a lull.

Don’t be afraid to get creative; this will become increasingly apparent as more businesses jump on the bandwagon of this trend, so be sure to differentiate yours with a unique approach. It isn’t limited to retail, coffeeshops and restaurants, either! If you have a lot of empty chairs at your Nail Salon on a Tuesday afternoon, why not offer a special rate for Pokémon GO trainers, or offer exclusive Pokémon-inspired nail art!

It will be interesting to see how the game continues to develop, and what options they include in the future. There is certainly a great opportunity to add more advertising or “Lure-like” options for businesses. We’ll be keeping an eye on this, and will be sure to update  you on the latest ways you can leverage this compelling trend!

Promoting Your Medical Practice

July is Health and Medical Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing best practices and strategies specifically for marketing your practice and driving more new and repeat business. 

Not a medical professional? Don’t worry, we’ll still be sharing insights that will help  you to promote  your local business, acquire new customers, and encourage loyalty. Want your industry to be the next featured month? Drop us a line, and let us know!


Health Services Marketing

As a medical professional, you’ve probably developed a reflex that causes your skin to crawl anytime you hear or talk about your work as a “business”. For many that’s what keeps you committed to serving your patients and carrying out the essential tasks to keep them healthy and safe. Sometimes it’s hard to remember that at the end of the day, your practice is a business like anything else, and as such requires a bit of diligence when it comes to promotion and marketing.  Patients are the lifeblood of any health and medical practice, and deserve your dedication, but at the same time you still need to keep the lights on.

Without sacrificing much of your valuable time, you can still stay on top of your marketing strategy. In order to do this, we’re prescribing the following promotion ideas, to keep your practice thriving, so you can focus on what really matters. Digest these tips, and if you’re still feeling queasy when it comes to your health marketing, call us in the morning.

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Gyms and Fitness Businesses: Converting Trial Customers into Members

June is Gym and Fitness Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for gym owners, trainers, and fitness professionals. If that includes you, it’s time to whip your marketing into shape by getting the most out of these high-ROI techniques. If not, don’t worry, we’ll still be sharing our usual resources that can help you effectively market your local business. And keep your eyes peeled, your industry might be the one we feature next month!


marketing your gym or fitness business

Is your fitness business struggling to improve student or member retention? If so, you’re in good company. This continues to be a top pain point across gyms, studios, boxes, or classes everywhere. While new student specials or free trials are an essential tool for acquiring new customers, it’s important to keep them engaged within that window of time, in order to win their business. So whether you’re trying your luck with a deals partner (or even ClassPass), or stick with your own new student/member offerings, these tips will help give your retention rates a boost!

Download The Complete Gym & Fitness Marketing Cheatsheet

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How to Reach Your Local Business’s Goals With the Right Financial Reports

Pop quiz! Do you know if your business is on track to hit its financial goals for the year?

Sorry to put you on the spot like that and don’t let it make you sweat. Truth be told, an estimated 90 percent of small businesses are unable to produce dependable financial statements when prompted. And it’s probably safe to assume that even if they could access accurate finances, most small teams wouldn’t know how to turn those numbers into business insights to put into action.

We usually think of entrepreneurs and business owners as the most confident folks in the room. So, it’s worth noting when something makes them squirm the way accounting financial reporting for local businessesand taxes do. Even though we all know that hiding from scary financial issues does nothing to actually make them go away, so many fearless business leaders are quick to bury their heads in the sand before addressing topics like month ends and EBITDA margins.

However, this can be a major differentiator when it comes to running a successful company. Taking a deeper look at some of the most of the notable businessmen and women we see in the spotlight, you’ll see that they got where they are today by facing the intimidating financial world and becoming one with their numbers. With that in mind, you’re probably wondering what exactly they did to get under the proverbial accounting hood? What were their first steps? Let’s start by looking at the reports you’ll need to make the right managerial decisions for your business’s goals. Once you have that as a foundation, we’ll dive into which financial reports matter to each audience of interest (such as investors, creditors and lenders, and tax authorities) and how to make the right impression from the beginning.

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Getting More Athletes For Your CrossFit Business

June is Gym and Fitness Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for gym owners, trainers, and fitness professionals. If that includes you, it’s time to whip your marketing into shape by getting the most out of these high-ROI techniques. If not, don’t worry, we’ll still be sharing our usual resources that can help you effectively market your local business. And keep your eyes peeled, your industry might be the one we feature next month!


marketing your gym or fitness business

With countless devotees around the world, it’s clear CrossFit is here to stay. But with the success of the program, comes the proliferation of CrossFit boxes inundating local communities everywhere. While this consistent increase in popularity seems good for business, it also leads to increased competition over new athletes for your box. Fear not, these proven promotion techniques to grow your business and aid in retaining your current athletes, so you don’t have to sweat over finding new ones (save that for your WOD’s!).

Download The Complete Fitness Marketing Cheatsheet

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Gyms and Trainers: Getting Your Referral Marketing in Shape

June is Gym and Fitness Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for gym owners, trainers, and fitness professionals. If that includes you, it’s time to whip your marketing into shape by getting the most out of these high-ROI techniques. If not, don’t worry, we’ll still be sharing our usual resources that can help you effectively market your local business. And keep your eyes peeled, your industry might be the one we feature next month!


marketing your gym or fitness business

Now that you’ve optimized your business’s online presence to ensure that customers can easily find you, it’s time to work on driving more value from current members or clients. Referrals are the lifeblood of any fitness business, and comprise 65% of all new business, according to the New York Times. With the inherent trust that comes with the recommendation of a friend at a time when consumers are more informed and skeptical of traditional advertising, referrals are invaluable. Stop leaving them to chance, and create a comprehensive plan that will allow you to keep your client pipelines full.

Download The Complete Gym & Fitness Marketing Cheatsheet

Cultivating a Referrals Mindset

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New: Customer Segmentation, Purchase Tracking and New Review Sites

Today, we’re thrilled to announce three major new features that will allow you to connect with customers in powerful new ways. Informed by the most compelling innovations in marketing best practices, these tools will be instrumental in keeping customers engaged and returning!

What do customer segmentation, purchase tracking and more review sites mean for your business?

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