Stacey Cohen Interiors: Sharing Inspiring Content to Engage New and Existing Clients and Build Brand Awareness
Signpost works with thousands of small and medium sized businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Stacey Cohen Interiors from Los Angeles, CA.
Tell us a little bit about Stacey Cohen Interiors
Stacey Cohen Interiors (SCi) is a full service design practice based in Los Angeles. I’ve studied both Architecture and Interior Design and was a finalist on HGTV’s Design Star. My design concepts are rooted in modern theories and styles range to suit the clients’ desires.
SCi has a 360 degree approach that begins with a design phase to consider all the variables and ideas for the project before moving into the purchasing phase. We feel knowing the budget’s bottom line brings a true cost benefit to the project and the engagement of a designer.
Our customers tend to be at least second-time home owners and at an executive level at work. They appreciate a professional working on their home and know the value in the service. They are affluent in their taste and reasonable with their budget. There is a level of respect for the convenience a designer offers and an admiration for the design limits that they are able to go to.
How do you promote your services?
We love online marketing and figuring out the most successful approach. Early adoption of marketing and blogging has paid off and has kept SCi high in organic search. To date, the best marketing for our interior design business has been through partnerships with online companies.
First, we work with companies to introduce SCi to quality consumers by offering an initial discount on in-home consultations. From there we build out longer-term relationships with these clients. Our first campaign was with Rue La La. Their brand and audience was a good fit with our brand and offering. Working with Signpost we’re taking a similar approach, while also leveraging the automatic directory syndication and remarketing features.
Additionally, we have two strategic partnerships with online furniture sourcing sites. One has been active for less than six months, the other will go live in the next month. We believe and are optimistic that the more branding signals we get, the more return we will receive on my investment.
We’re not investing in any online advertising. We always look at the ways to share content to build our brand. The last six months SCi has been focused on bloggers that share our point of view. We’re hoping to garner relationships with other bloggers and content creators to organically grow brand awareness.
How does working with Signpost fit your marketing strategy?
First off, Signpost is backed by strong investors such as Google Ventures. I learned early on to align our brand with companies with strong funding and backing. Second, Signpost’s ability to automatically sync our information across the most important websites and mobile apps appealed to me. Third, our digital campaigns are appealing and to the point, speaking to our audience looking for simple direction and assistance in getting furniture or design help.
These efforts help build brand awareness and name recognition for SCi without any time investment from our end. By covering all the online sites and apps that matter, we expect SCi will become a recognizable name. As with any of our marketing efforts, we collect data on what works and continue with the most effective services. This is something that the Signpost reporting helps us with. On top of that, we will continue to aggressively create blog content and work to connect with other content writers to share our views and information.
At Signpost, one of our core values is “Signpost fights for small businesses”. How have you experienced this so far?
Signpost has been very willing to work with us to bring awareness to our business. You make directory building and maintenance as well as sharing our content easy and a logical business-building solution for SCi.