Unveiling Our New 8,500 Sq. Ft. Denver Office With The Help of Denver’s Mayor, Michael B. Hancock

Signpost Denver Office Opening and Expansion

Hello Denver!

When young startups successfully expand, it’s a big deal—not just personally for the startup’s founder(s) and employees, who’ve put in all their energy to get there—but also for the larger tech and business community. Expansion shows that the company is innovating in a new and unique way to solve a real problem. In our case, that’s helping local businesses thrive in an increasingly complex world, a challenge that affects millions of business owners nationwide.

When we first established a presence in Denver in early 2013, we knew that Denver’s energetic, innovative culture would fit our company’s DNA. We didn’t know that we would build such an amazing team and grow to more than forty in just a year. But with a highly-educated and motivated talent pool, unparalleled lifestyle options, and a burgeoning tech ecosystem, Denver turned out to be a fertile field for our company to flourish.

That’s why today we’re pleased to announce that we’re officially opening Signpost’s new 8,500 sq. ft. office space in the historic building on 2363 Blake Street near Coors Field in downtown Denver.

Our new office will be home to current Signpost employees in Denver and offers room to more than triple the team’s size by the end of 2014. Our expansion in Denver benefits both the local job market by adding several dozen high tech jobs, and the local economy as our advanced cloud-based marketing software helps Denver’s local businesses.

To help celebrate our expansion, Denver Mayor Michael B. Hancock is joining me today in a ribbon cutting ceremony where he will discuss Denver’s vibrant and rapidly-growing tech ecosystem and our role in helping to foster tech innovation and local business success.

If you or someone you know may be interested in joining our Denver team, please visit our current job listings and check back often as we add more roles in the coming weeks and months.

Founder and CEO of Signpost


Home Services Case Study: Stacey Cohen Interiors

Stacey Cohen Interiors: Sharing Inspiring Content to Engage New and Existing Clients and Build Brand Awareness

Stacey Cohen Interiors: Sharing Inspiring Content to Engage New and Existing Clients and Build Brand Awareness

Signpost works with thousands of small and medium sized businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Stacey Cohen Interiors from Los Angeles, CA.

Tell us a little bit about Stacey Cohen Interiors
Stacey Cohen Interiors (SCi) is a full service design practice based in Los Angeles. I’ve studied both Architecture and Interior Design and was a finalist on HGTV’s Design Star. My design concepts are rooted in modern theories and styles range to suit the clients’ desires.

SCi has a 360 degree approach that begins with a design phase to consider all the variables and ideas for the project before moving into the purchasing phase. We feel knowing the budget’s bottom line brings a true cost benefit to the project and the engagement of a designer.

Our customers tend to be at least second-time home owners and at an executive level at work. They appreciate a professional working on their home and know the value in the service. They are affluent in their taste and reasonable with their budget. There is a level of respect for the convenience a designer offers and an admiration for the design limits that they are able to go to.

How do you promote your services?
We love online marketing and figuring out the most successful approach. Early adoption of marketing and blogging has paid off and has kept SCi high in organic search. To date, the best marketing for our interior design business has been through partnerships with online companies.

First, we work with companies to introduce SCi to quality consumers by offering an initial discount on in-home consultations. From there we build out longer-term relationships with these clients. Our first campaign was with Rue La La. Their brand and audience was a good fit with our brand and offering. Working with Signpost we’re taking a similar approach, while also leveraging the automatic directory syndication and remarketing features.

Additionally, we have two strategic partnerships with online furniture sourcing sites. One has been active for less than six months, the other will go live in the next month. We believe and are optimistic that the more branding signals we get, the more return we will receive on my investment.

We’re not investing in any online advertising. We always look at the ways to share content to build our brand. The last six months SCi has been focused on bloggers that share our point of view. We’re hoping to garner relationships with other bloggers and content creators to organically grow brand awareness.

How does working with Signpost fit your marketing strategy?
First off, Signpost is backed by strong investors such as Google Ventures. I learned early on to align our brand with companies with strong funding and backing. Second, Signpost’s ability to automatically sync our information across the most important websites and mobile apps appealed to me. Third, our digital campaigns are appealing and to the point, speaking to our audience looking for simple direction and assistance in getting furniture or design help.

These efforts help build brand awareness and name recognition for SCi without any time investment from our end. By covering all the online sites and apps that matter, we expect SCi will become a recognizable name. As with any of our marketing efforts, we collect data on what works and continue with the most effective services. This is something that the Signpost reporting helps us with. On top of that, we will continue to aggressively create blog content and work to connect with other content writers to share our views and information.

At Signpost, one of our core values is “Signpost fights for small businesses”. How have you experienced this so far?
Signpost has been very willing to work with us to bring awareness to our business. You make directory building and maintenance as well as sharing our content easy and a logical business-building solution for SCi.


Signpost Raising Money With Beard Growing-Men

Signpost Manuary

Did you expect this post would detail how we raised our Series ‘B’? Wrong. Then at least it must be about the Signpost Super Bowl ad, right? While it would be one way to spend our latest round within 2:30 minutes, it’s not. Instead we want to share that Signpost has put heads (and chins and cheeks) together to use our growing team, dedication and competitive culture for a noble cause.

Manuary in the Signpost Austin office

Manuary in the Signpost Austin office

For the past weeks the masculine part of our team has been living ‘Manuary’. Manuary is our male equivalent of January in which we pause our daily practice of shaving and use this time to promote and fundraise for a local, non-profit charity organization. This year we’re raising awareness of mental health issues and donating 100% of the proceeds to The Mental Health Association of Morris County.

Manuary in the Signpost Denver office

Manuary in the Signpost Denver office

We’ve seen an overwhelming response from Signpost employees in our New York, Austin, and Denver offices as well as from our network of sponsors: in less than a week of our launch, the campaign received more than 125 donations totaling over $5,000, quickly surpassing the $3,000 fundraising goal.

Manuary in the Signpost New York office

Manuary in the Signpost New York office

We just passed the $9,000 mark with 5 days to go. We ask you to review our campaign and please help us and MHAMC go beyond $10,000. Our Manuary has been a success already and we can’t wait to repeat this again next year!

UPDATE: We ended the Manuary campaign with around $11,000 to donate to MHAMC and great additional exposure for this cause in the Daily Record and NorthJersey.com publications. Thank you everyone that has been part of this from growing beards to donating to sharing.


Signpost on the 2014 Forbes America’s Most Promising Companies List

Screen shot 2014-01-24 at 3.15.17 PM

What a great start of the year! This week Forbes named Signpost one of America’s Most Promising Companies. This annual list reviews and ranks high-growth, privately-held companies with under $250 million in annual revenue. The methodology according to Forbes:

Though we prize growth numbers on our Most Promising list, top line doesn’t say everything. We want sustainable growth, so we strive to take a holistic gauge of the companies that apply. Over the course of four months we reviewed hundreds of applications from businesses across the country. The final assessment is based on growth (both in sales and hiring), quality of management team and investors, margins, market size and key partnerships.

We’re proud to be part of the 2014 list, and excited to see like-minded companies also being featured. We’re accompanied by fellow portfolio companies such as AtTask, CircleUp, LendingClub, Kareo, Quantopian and WorkMarket. And there’s a great presence of companies innovating technology to help local small businesses thrive including OnDeck and ShopKick. There’s even the local self-serve frozen yogurt shop Menchie’s founded by husband and wife team Adam and Danna Caldwell, currently 400 locations strong. That’s what we call an inspiring and promising start of the year.


Mile-High disruption: Why Denver should be on your tech radar next year

This post by Stuart Wall, CEO of Signpost, was originally published at TheNextWeb.

Denver Startups Signpost

In January, Denver will become one of the few American cities that allows its residents to purchase and recreationally consume marijuana, a move that is expected to create jobs and generate tax revenue. Roughly 1,200 miles away in the heart of Silicon Valley, San Jose Mayor Chuck Reed is pushing for restrictions that will shutter many of the city’s medical marijuana dispensaries.

Denver’s burgeoning pot industry is just one signal that, driven by the diaspora of the young, educated and forward-thinking, the city is working to displace the incumbent tech Mecca as an innovation hotbed.

Silicon Valley has long been the perfect oasis for that particular demographic (think: a young, barefoot Steve Jobs dreaming up Apple’s future while on LSD) to create and innovate technology that changes our lives.

But as many in the Valley already know, it’s no longer Steve Jobs’ Silicon Valley—and there’s room for disruption in places like Denver, where a renewed commitment to innovation is transforming the city.

With a vibrant and rapidly-growing tech ecosystem, there are a number of reasons why Denver should be on your radar for 2014:

A strong, constantly evolving tech environment

Colorado houses existing tech giants such as IBM, Oracle and Lockheed Martin, as well as an emerging and thriving startup scene. Denver has more tech startups per capita than any U.S. metropolitan area, including SendGridPing IdentityRally Software, SympozDatalogixNewsgatorTrackViaConvercentPrintfection, rentbits, and hundreds more.

With this existing ecospace that’s only going to evolve, expect to see more startups basing their companies in the Mile-High City.

Abundance of highly-educated and committed talent

Like Silicon Valley, Denver is among the most educated cities in the U.S., with53 percent of the population holding a bachelor’s degree.

Colorado is the number one relocation destination in the US for skilled workers ages 25 to 44. And it’s no wonder – the laidback, outdoorsy culture draws highly-skilled, overworked employees from larger cities.

A young and progressive population that is challenging the status quo

The median age in Denver is 33 and there are 15 percent more people aged 18-45 in Denver than in Silicon Valley as a proportion of their overall population.

The young, driven, and engaged population of Denver is contributing to a vibrant arts and culture scene; in fact, Denver citizens contribute more public funding for the arts per capita than any other U.S. city. Politically, Denver’s local government has championed social causes, including increased gun control, LGBT rights and programs for the homeless.

A quality of life that beats Silicon Valley’s

Denver residents enjoy a significantly lower cost of living; housing costs are half that of the SF Bay Area while utilities, food, transportation and healthcare are 15 to 25 percent less. At 4.63 percent, typical tech worker income tax in Denver is half of that in California (9.3 percent).

Indeed, Denver’s average tech worker salary ($100K) affords a $150,000 Silicon Valley lifestyle, enabling them to savor the countless local breweries (Denver brews more beer than any other U.S. city), restaurants and nightlife. With 300+ days of sunshine per year, Denverites take advantage of outdoor activities like hiking, snowboarding, skiing, and biking.

Location, location, location

Aside from its stunning natural beauty, Denver’s location has a practical business application: the Mountain Time Zone (UTC−7) permits convenient communication with the East and West coasts, South America, Europe, and Asia all in the same business day.

Its elevation also affords it the recognition as the largest U.S. city to offer a ‘one-bounce’ real-time satellite uplink to six continents in the same business day.

Access to capital and resources is gaining momentum

In 2012, Denver startups raised more than $280M, with 33 startups raising $1M or more. Denver Mayor Michael B. Hancock recently discussed in his Wall Street Journal op-ed that Denver is “working with venture-capital firms to bring more seed money into the city” and is “investing its own dollars to establish a new center for entrepreneurship and technology… that will be a home base for emerging high-growth businesses in graphic arts, technology and consumer entertainment.”

Organizations like the Downtown Denver Partnership and the Colorado Technology Association—as well as the popular and rapidly-growing Denver Startup Week—are also stimulating growth in the Denver tech ecosystem.

Encouraged by the staggering growth of its local tech industry, Denver has made its commitment to fostering technology innovation clear. The city is enhancing tech education options at all levels; non-profit organizations are helping early-stage entrepreneurs gain access to much-needed funding and resources; and regional government bodies are opening new market opportunities with recent growth initiatives, including increasing domestic and international flight services.

The result is a rapidly-growing local tech economy: tech hiring is among the highest in the nation at 1.7 percent, handily outpacing Silicon Valley’s 0.45 percent. As for Signpost, we anticipate growing our Denver office from 30 to about 100 in 2014.

To quote Patrick Quinlan, CEO of Denver-based Convercent, “You may not know about all the work we’re doing in Denver, but you will soon.”

We couldn’t agree more.


What a $10M Funding Round Means for the Future of Small Businesses

Yesterday we announced that we raised $10 million in an oversubscribed Series B round of funding from OpenView Venture Partners, Spark Capital, Scout Ventures, and investor Jack Herrick, bringing our total funding to date to more than $15 million.

In 2014, we anticipate more than doubling our dedicated team of Signposters across three offices: New York City, Austin, and Denver. These new hires will be engineers and designers whose passion and dedication will help create an even more valuable product, sales and marketing associates who will help small businesses discover the possibilities of cloud-based marketing automation, and account managers and customer success specialists who will ensure that Signpost customers achieve the results they deserve.

With more than 73 percent of consumer purchases driven by online and mobile research, SMBs around the country are rethinking how they can leverage technology to attract and retain customers. Business owners know that online and mobile platforms influence their new and existing customers’ purchase decisions, but find it difficult to manage them effectively. Our goal is to transform the SMB economy by providing every small business with a solution to automate their online marketing, letting them reap the benefits of advanced cloud-based software without the associated cost or complexity.

The cloud-based technologies we’re building are already helping SMBs – from small mom-and-pop shops to medical offices to restaurant franchises and more – evolve from traditional advertising and leverage the possibilities of digital and mobile marketing. We’re looking forward to using this additional capital to help even more businesses around the country achieve success.

To learn more about our news, read our press release or coverage on TechCrunch, VentureBeat, or Upstart Business Journal.


Stuart Wall
CEO, Signpost


Signpost Reviews By Our Small Business Clients

Signpost works with thousands of small businesses, and we fight for them everyday. We’ve received a total of $15M in funding from some of the most established investors incl. Spark Capital, OpenView Venture Partners and Google Ventures, the press has followed our developments in the past years and we have an A rating with the BBB. Most recently Forbes named us one of America’s Most Promising Companies.

However, what matters most is what our clients think. Their success is ours. A few reviews by our small business clients:

“Having been in practice for over 15 years, I have tried a variety of marketing strategies. Most failed miserably. This is my 4th campaign with Signpost because I am not only generating quality leads, but actually making money.” - Dr. Lee – Marvin C. Lee Chiropractic, Los Angeles, CA

“I’ve been using Signpost since early 2012 because I see consistent results without the need to manage my marketing. It’s great for busy business owners who need time freed up to focus on the other aspects of their business.” - Todd Chen – RiSE Dance Company, New York, NY

“Signpost has been the most effective marketing with verifiable client additions that I’ve used. If you are trying to build your business you would be crazy not to give Signpost a try. It works and the team is great and there to help.” - Corey Smith – Style by Corey, West Hollywood, CA

“Using Signpost my company gets great exposure and results. I have had many people call and inquire about all the treatments that I offer. I have referred others to use it, and would recommend Signpost to anyone!” - Heather Madden – Salon Beauremy, Chandler, AZ

“I’ve been using Signpost for a few months to promote our spa. We now have an updated and consistent online presence that helps consumers to find us. The campaigns that Signpost has put together for us gives an extra boost to get and keep new clients.” - Yancy Sore – Bethesda Wellness Spa, Bethesda, MD

“Our experience working with Signpost has been excellent! They provide us with a way to get a large number of clients and exposure with little to no effort. The service is very affordable and their customer service is top notch!” - Ramon Khan – Air National AC and Heating, Spring, TX


HVAC Marketing Case Study: Air National of Houston

Air National of Houston

Air National Air Conditioning & Heating: How Automating Marketing Leaves More Time For Providing Premium Customer Service (To More Customers)

Signpost works with thousands of small and medium sized businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Air National Air Conditioning & Heating from Houston, TX.

Tell us a little bit about Air National Houston.
Air National Air Conditioning & Heating is family owned and operated and is made up of dedicated, experienced professionals who strive for excellence on a daily basis. Air National Houston provides a wide range of services to ensure your air conditioning is taken care of, including AC installation and AC repair. Customer service is our top priority and Air National is run with the highest code of ethics, honesty and integrity. Every technician employed at Air National is EPA certified, professionally trained, drug tested, and background checked. This ensures that customers get the best in service and knowledge. Combined with offering only top quality products, our customers are assured their system will run smoothly with air being cool and clean for years to come.

You’re investing a lot in existing customer relationships. What marketing do you do to attract new customers?
The HVAC market is very competitive, so we use several forms of marketing in order to generate business, ranging from client referral programs to direct mail marketing to online lead generation. The most successful marketing methods we use are pay per click marketing and online offers. Pay per click is targeted but is very expensive with regards to money and time you have to invest. With online offers we discount our service for first time customers, but it is more than worth it because there’s a higher conversion rate and new customers generally turn into repeat customers and also refer other family members and friends.

How does working with Signpost fit your marketing strategy?
The objective of our Signpost campaigns was to increase our efforts in areas of our business that we knew were performing well – air conditioner tune up and repair. Normally it takes time to develop and manage marketing campaigns, and it quickly becomes a very time consuming task. Signpost allows us to gain additional online exposure for our company and gain new clients, with little to no effort on our end.

First off, an up-to-date, optimized online presence is always good for SEO and local marketing. I am glad that Signpost provides this service to its clients. Customers mention and redeem the special offer that we post on our local directory listings.

The information we now collect on customers who save our offers is very valuable. Previously we did not proactively collect email addresses from our clients, leaving us with limited remarketing capabilities. With Signpost we get automated remarketing to clients that we previously visited.

What are the results you’ve seen working with Signpost?
Our results with Signpost have been very positive. We were able to generate enough direct revenue in a short amount of time to easily justify the investment. Meanwhile, our new customers are happy that they received great service at an introductory price and are helping us spread the word! Signpost has more than paid for itself for the yearly subscription after just a few months. We’re now in the process of integrating Signpost as a central part of our marketing efforts.

At Signpost, one of our core values is “Signpost fights for small businesses”. How have you experienced this so far?
Signpost was very useful in the creation of the ad content. They were kind enough to search historical data and provide us with industry-specific insight into the most successful marketing campaigns for our sector. The process was very quick and simple. Signpost takes care of most of the work for us so we can focus on other tasks. Additionally, Signpost is very affordable, making it much more lucrative for our bottom line. Signpost has always made us feel like we are a partner with the company and not a vendor; carefully taking our feedback into consideration while managing our account.

Air National Logo





Thank you Air National Houston! Learn more about them on Facebook.


Crain’s New York: Watch for Signpost up ahead

We were very proud to be featured in the Technology section of Crain’s New York. Read below how Signpost helps small and medium businesses grow. The original article is published here.


Funded by Google Ventures and Spark Capital, this 75-employee automated marketing firm is finding a foothold in the small business market.

Marketing automation companies have been on fire lately. Cambridge, Mass.-based HubSpot, whose software helps companies attract consumers and turn them into customers, has raised a whopping $100 million, and Silicon Valley-based Marketo went public in a high-flying IPO last May. But those firms mostly focus on midsize to big businesses.

Enter Signpost, a 75-employee company that pivoted two years ago from a daily-deal type of business model. It now helps small businesses create and run marketing campaigns, offer deals and “get found” on 1,200 sites, mobile apps and directories from AOL to Yahoo to Yelp and everything in between. Revenue is growing 20% a month, the company says.

With $5 million in venture capital from Spark Capital, Google Ventures and angel investors, including one of the early chroniclers of Silicon Alley, Jason Calacanis, Signpost this year has opened offices in Denver, Austin, Texas, and Santa Barbara, Calif., and inked partnerships with Google Offers and eBay. It’s also likely to raise more money in coming months.

Easier marketing
Using three-year-old Signpost, small business owners can automate their marketing efforts—launching and managing campaigns on hundreds of sites—as well as track their success and retarget leads and customers.

“[Marketing on the Web] is complicated and confusing,” said co-founder and CEO Stuart Wall. “There are dozens of sites that matter, but small businesses don’t have the time or expertise to use them.”

Gregory Serdahl, owner of Massage America in Union Square, said he had no idea how difficult it was to find his company on the Web until Signpost reviewed its exposure online.

“We were shocked,” said Mr. Serdahl. “Half the social-media sites I didn’t even know existed.”

The daily-deal sites that promised to help businesses of all sizes draw in customers haven’t been the solution everyone thought they would be. Living Social just announced that it is overhauling its business and moving beyond daily deals. That’s after laying off 400 employees. Meanwhile, Chicago-based publicly traded Groupon is trying to diversify and convince investors that its $2.3 billion business is sustainable.

Merchants have been frustrated with the customers the deal sites produced, typically bargain shoppers who took advantage of one deal—and didn’t come back. When the Davide Torchio hair salon opened on the Upper East Side four and a half years ago, for example, co-owner and manager Fabrizio Borg avoided daily-deal sites, concerned that they would bring in customers who not only paid less but who would walk out dissatisfied. He eventually signed up with Lifebooker, but when Signpost knocked on his door last spring with a new way to offer deals, he was intrigued.

“They have a different approach,” he said. “Signpost focuses on getting new customers.”

Signpost has 10,000 clients like Mr. Borg, who said his business has increased 10% by using the company. He also knows, thanks to Signpost’s analytics, what it takes to get to that 10% or more. Of more than 1 million people who viewed one campaign, 100 purchased a discounted offer for a blow-dry.

Business owners pay $150 a month to subscribe—a revenue model that is a lot more predictable than daily-deal commissions—and get a team of writers to help manage their profile, a database of customers and interactions, and the ability to flip a switch and turn on a marketing campaign to go after new consumers or repeat business from existing customers.

Keeping customers coming back
“There’s a big dropoff between people seeing an ad online and showing up,” said Mr. Wall. “We capture information from people viewing online and remarket them.”

Mr. Wall won’t disclose Signpost’s revenue but said it is approaching seven figures.

The trick, though, is to keep customers buying the service. With small businesses, that’s not easy. Mr. Borg said he signed up only after Signpost’s salespeople were “very persistent calling me.”

“If people try it, it’s almost as if a light goes on,” said Signpost investor Todd Dagres, a founder and general partner of Spark Capital. “Small business owners are not used to that level of information and power. The challenge is getting people to pay attention and try it.”


Small and Medium Business Marketing Platform

The past several months have been very busy for us here at Signpost—we opened new offices in Denver, Austin, and Santa Barbara and we’ve expanded our team with rockstar leaders from PayPal, ConstantContact, LocalResponse and more. We’re excited to count more than 80 Signposters around the US among our ranks.

But what excites us the most is that we’ve been developing the next version of the Signpost platform, which has now rolled out to thousands of small and medium businesses around the country. But before we get to exactly what it does (get excited!) it’s important to discuss why we built it.

Among the many challenges that small businesses face in an increasingly web and mobile world, marketing—the strategy for getting customers in the door and keep them coming back—often rises to the top as the most difficult to understand and accomplish. That’s especially true when SMBs compare their options with brands and larger competitors that have massive budgets and marketing departments.

But just as Square has democratized payments, or TurboTax has streamlined tax preparation, or QuickBooks has made bookkeeping more accessible and affordable for small and medium businesses, our new Signpost marketing platform makes marketing effortless for the small and medium-sized business owner.

In fact, Signpost is virtually effortless.

With Signpost, small and medium businesses can easily attract new customers and keep existing customers loyal in three easy steps—all of which are mostly or entirely automated thanks to the Signpost platform:

  1. Attract customers across mobile and the web. Never has a mobile and web presence been more critical to small businesses than it is today. More businesses are discovered by services like Yelp, Facebook, Google Places, and others than ever before. As a business owner or manager, you can utilize our team of professional writers to create and manage a consistent business profile across dozens of mobile and web locations so that your business is always easy for your customers to find and understand.

  2. Capture detailed customer info to drive conversion. Ditch the guestbook and the Excel spreadsheet. With Signpost, you can now automatically capture customer information from online and mobile interactions, offering customer data without businesses listing a finger. Once you have customer contact information, you’re able to keep the conversation going long after they’ve left your business.

  3. Automate marketing campaigns (remarketing) to drive repeat business. This is the best part — Signpost is making remarketing effortless for business owners: we automatically target existing customers, push custom offers (like coupons or specials) across web and mobile platforms, and drive measurable repeat business. In short, we automatically followup with all of your existing customers to keep your business relevant and dramatically increase repeat purchases.

We’re very excited to be bringing this kind of advanced marketing technology to business owners across the country. What used to be reserved for the enterprise brands and chains—like the McDonald’s and Walmarts of the world—is now available to your local dentist, coffee shop, or Mom and Pop hardware store, and we’re thrilled that we can help make small businesses more successful. We’re looking forward to seeing how business owners use Signpost to achieve their goals and build the business of their dreams. Up, up and away!

To learn more about how businesses are already using Signpost, please visit our homepage and request a free demo today.

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