Yesterday we announced that we raised $10 million in an oversubscribed Series B round of funding from OpenView Venture Partners, Spark Capital, Scout Ventures, and investor Jack Herrick, bringing our total funding to date to more than $15 million.

In 2014, we anticipate more than doubling our dedicated team of Signposters across three offices: New York City, Austin, and Denver. These new hires will be engineers and designers whose passion and dedication will help create an even more valuable product, sales and marketing associates who will help small businesses discover the possibilities of cloud-based marketing automation, and account managers and customer success specialists who will ensure that Signpost customers achieve the results they deserve. With more than 73 percent of consumer purchases driven by online and mobile research, SMBs around the country are rethinking how they can leverage technology to attract and retain customers. Business owners know that online and mobile platforms influence their new and existing customers’ purchase decisions, but find it difficult to manage them effectively. Our goal is to transform the SMB economy by providing every small business with a solution to automate their online marketing, letting them reap the benefits of advanced cloud-based software without the associated cost or complexity. The cloud-based technologies we’re building are already helping SMBs – from small mom-and-pop shops to medical offices to restaurant franchises and more – evolve from traditional advertising and leverage the possibilities of digital and mobile marketing. We’re looking forward to using this additional capital to help even more businesses around the country achieve success. To learn more about our news, read our press release or coverage on TechCrunch, VentureBeat, or Upstart Business Journal.


Stuart Wall CEO, Signpost