Signpost Local Marketing Software Case Study Segway Outback Investing In New Customer Relationships By Marketing Online and Capturing Customer Interest

Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Segway Outback in Katy, TX.

Tell us a little bit about Segway Outback.

Segway Outback is the ultimate Segway experience. We are a Segway dealership that gives anyone 12 years and older the chance to experience riding a Segway. We have 9 thrilling off-road obstacle courses to ride on, a corporate meeting center to hold corporate events and two party rooms to host any type of celebration ranging from team building to birthday parties. Segway Outback is the ideal place to experience a Segway and get a great deal on a new one of your own.

How do you promote your services?

We are located in the Katy Mills Mall so that we have valuable exposure and get a decent amount of foot traffic outside our doors. So far word-of-mouth and signs outside of our business have been our only marketing efforts. We are looking to broaden our market from just mall shoppers to other potential Segway buyers and even businesses. Segway Outback is looking to reach businesses who would utilize the Segway to increase efficiency (e.g. distribution centers, security companies, any large commercial businesses). And we also offer these same businesses the opportunity to hold their corporate events at Segway Outback.

How does Signpost fit your marketing strategy?

Given our limited marketing efforts until now, Signpost has a been very useful tool to get our name out there for people to find us. Signpost has optimized our online presence which is the foundation for our online marketing activities, but also a way to capture more customers that search for us online after being referred. So far marketing with Signpost has proven beneficial by directing quality customers in our specific market from the top search sites online to our business. The fact that Signpost helps us build a database of interested customers and their emails for us is a valuable investment as this is very useful for future marketing and promotions.

At Signpost, one of our core values is “Signpost fights for small businesses”. How have you experienced this so far?

So far Signpost has been instrumental in getting a start-up business like ours connected to quality customers looking specifically for fun things to do. The customer service is unparalleled to other types of marketing services that I have experimented with in the past. I have my own personal marketing agent assigned to me by Signpost that is full of great ideas and suggestions. They really seem to have a genuine motivation to grow my business by giving us the online exposure to the right people in my area.