Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Pilates Movement Studio in Tampa, FL.
Tell us a little bit about Pilates Movement Studio.
Pilates Movement Studio helps the local Tampa community realize the amazing benefits of Pilates. A team of expert Stott Pilates® instructors with varied backgrounds work with clients on a personalized Pilates program to help them meet fitness goals, improve their posture and enhance performance in any sport. Pilates Movement Studio has been around for 12 years offering training and sessions. It has been the only hosting center in Florida for training instructors to become certified.
How do you promote your services?
During the past 12 years Pilates Movement Studio has tried almost everything to market our services ranging from flyers to print ads to search marketing to social media. That said, right now everything we do in terms of promotion is online. It allows us to be more specific and relevant while keeping track of results. We maintain a simple Google Adwords campaign that’s always active and doesn’t require any management. We did some daily deals. And we also invest in our online presence including social media accounts and a mobile friendly presence for our website. Regardless of how new clients find us, we encourage referrals and try to keep in touch with existing clientele through a newsletter we’re trying to start. Generally we haven’t been able to do much with collected email addresses yet.
How does Signpost fit your marketing strategy?
We’ve had great exposure across important sites and mobile apps. It has helped searching locals find us and others considering Pilates convince to work with us instead of the competition. Our listings look good and consistent. The online dashboard is a good and easy way to keep track of things. Our offers have been beneficial as we get people in the door without a big discount. Overall, we’ve recouped our investment which is an important objective for all promotion efforts that we execute.
At Signpost, one of our core values is “Signpost fights for small businesses”. How have you experienced this so far?
It’s been very easy to manage our web presence. And the consistent traffic we’ve received has been exactly right for us being a small business. Signpost hasn’t required us to significantly discount our brand nor have we been overwhelmed with a wave of new clients that we can’t handle.