Pilate-ology Reforms Their Call-Backs With Signpost’s Automatic Contact Information Capture Technology
Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Pilate-ology in Los Angeles, CA.
1) Tell us a little bit about Pilate-ology.
Pilate-ology was founded in 2012 by me (Amy Berberich) and my friend and business partner Amy Briede. At the time we were both going through career changes, I was in real estate development and she was a producer, and we met while getting certified. We realized we both had a passion for exercise, fitness, and the amazing things Pilates can do for your body and mind having experienced its effects first-hand.
We specialize in group classes, and we offer over 50 group classes a week, in addition to private and duet sessions. Holding classes in groups, we’ve found helps energize and motivate clients. They see how hard others are working, at all levels, and it challenges themselves in a deeper way than they would on their own.
2) What is the origin of the name?
The term -ology is the deep study and understanding of a science or branch of knowledge. Pilates is a system of physical conditioning involving low-impact exercises and stretches that target your “core”. At Pilate-ology we marry these two things. We teach and practice Pilates in a beautiful, friendly, and fun environment creating a stronger, leaner, and sexier you!
3) How do you promote your services?
When we first opened, we did an ad in a popular magazine in the area, but we didn’t get anyone actually attributing their visit to that ad. For us, getting quantitative feedback that the marketing service was actually working is crucial.
We’ve worked and still work with Groupon because it is good way to get new people into the studio and we know exactly from where and how people are coming in. However using local deal sites like Groupon, is an expensive way to generate new clients as they take such a large portion of the revenue.
4) How does Signpost fit your marketing strategy?
We’re always looking for different ways to market ourselves that are cost effective – and what we especially liked about Signpost was how if someone calls into our studio, the software immediately takes that information and captures it for us so that we can reach out to that client more prepared. This is something that we really haven’t gotten from Yelp or other sources of marketing.
It’s also very customer-friendly, we strive to be connected to our customers and Signpost’s automated remarketing has allowed us to maintain relationships with people that we may otherwise have not been able to.
5) At Signpost, one of our core values is “Signpost fights for small businesses.” How have you experienced this so far?
I’ve definitely felt like you guys do fight for small business. Every time I’ve called in, I get direct contact with someone and you guys answer all of our questions.
Our account manager has been great, any questions we have she gets back to us very quickly. Sometimes me and my partner might double-tag our account manager because we have multiple questions, but she has always been super cooperative and is willing to work with us.