Our team recently returned from an engaging trip to Shoptalk, the annual, nextgen commerce conference. If you attended this year, you know that there was a lot of discussion around brands eschewing previously-popular omnichannel strategies, in favor of a customer-centric approach.
This highlighted a lot of what we believe the future of commerce will entail, and echoes our philosophy of the importance of creating better customer connections and nurturing relationships. As the customer journey continues to expand across multiple touchpoints, it’s vital for brands to focus on creating interactive, connected, and customer-led experiences. We distilled these predictions, along with next steps for creating a customer-centric strategy in order to assist brands in leading the charge through emerging technologies and innovations. We’d love to hear which of these you’re most excited to adopt for your business!