Today I’m excited to announce the closing of a $20.5M equity financing round led by Toronto-based Georgian Partners along with Spark Capital, OpenView Venture Partners, Scout Ventures and the Launch Fund.

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For the last three years, Signpost has been focused on empowering local businesses to be world class marketers. We have relentlessly iterated our offering based off working knowledge of a brick-and-mortar businesses needs.

We realized that brick-and-mortar businesses don’t need another ad platform – they need software that automates core marketing. Today Signpost offers automated CRM for B2C firms of any size, and business is booming.

Georgian Partner’s growth equity fund invests in companies that are at the convergence of cloud based business solutions, big data and broad information rights – what the firm calls applied analytics.

Adding Georgian Partners to our already stellar list of investors will help solidify Signpost as a must-have cloud business solution and further accelerate our analytics capabilities and so I couldn’t be happier about today’s news.

You can read the full details in our press release here.