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Signpost Blog for Smart, Connected Commerce

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How to Ask Your Customers for Referrals

Every business owner knows that the best way to grow their business is through word-of-mouth. However, a one-size-fits-all, automated approach to asking your customers for referrals isn’t always the best choice. We’ve found that small business owners want to take… Continue Reading →

Webinar: The Anatomy of an Effective Campaign

In this edition of our Live Webinar Series, we discuss what it takes to craft the perfect campaign. From audience to subject lines and content to additional tools, we want to make sure you are seeing the most out of… Continue Reading →

The Importance of Online Reviews for Roofers: Six Steps to Get Great Reviews for Your Company

Ratings and reviews are more important to roofers than ever before, and homeowners are increasingly relying on what they read on Google, Yelp, Facebook, and more to form an opinion about your business. The stats don’t lie: • 82% of consumers… Continue Reading →

Webinar: The Importance of Reputation and Customer Lifecycles

Learn about the continued importance of reputation management with a few tips, along with more about Signpost’s customer lifecycle stages and outreach.

How to Use Reviews in Your Marketing: 8 Tips for Displaying Customer Reviews

The following post was contributed by our friends at G2: There’s no doubt about it – word-of-mouth marketing is the new normal.  For years now, B2C and B2B companies have embraced review sites like Yelp, TripAdvisor, and G2.com to gather valuable… Continue Reading →

Growing Your Local Instagram Following: 6 Tips for Connecting With Your Community

The following post was contributed by our friends at G2: Getting noticed and building an engaged following on social media is the dream for every business.  However, finding that perfectly tailored audience proves to be more and more difficult as… Continue Reading →

Signpost Adds Zapier Integrations

We’re excited to announce the release of our integration with Zapier! Zapier enables you to connect Signpost’s Mia with other important apps to keep your contacts up-to-date and automate your marketing outreach. The Zapier integration creates seamless communication across multiple… Continue Reading →

Signpost Names George Bilbrey as New CEO

NEW YORK (PRWEB) APRIL 22, 2020 Signpost, a provider of CRM and marketing automation software serving over 20,000 businesses, is pleased to announce the appointment of George Bilbrey as its new Chief Executive Officer succeeding founder Stu Wall. Mr. Bilbrey has… Continue Reading →

Webinar: Integrations and News You Can Use

Learn about upcoming product integrations, along with “news you can use” – resources and information to help your business during COVID-19.

Webinar: Pivoting Your Business Strategy

Learn how businesses have pivoted in the COVID-19 era to create e-commerce stores and transact online. We also cover best practices for customer campaigns and reviews.