Signpost Blog for Smart, Connected Commerce


Franchise Marketing

Infographic: Making Sense of Digital Marketing

Modern marketing has become an ambiguous and complicated endeavor. Between so many sites, advertising options and directories claiming to improve your presence and drive new business, it can feel like you’re spending countless hours and dollars on marketing efforts that… Continue Reading →

4 Ways to Personalize Your Automated Marketing Campaigns

It’s no secret that cultivating and nurturing customer relationships is the key to good business. So, it’s natural for small business owners to have some concerns over automating your marketing process with so much at stake. But with marketing automation credited… Continue Reading →

Email and SMS Marketing Automation: Local Business Differentiators

Both email marketing and SMS marketing can be great ways to stay top of mind with customers—if you keep up with these efforts. Of course, when you run a small business, staying on top of marketing efforts is no small task. Fortunately,… Continue Reading →

A Digital Marketing Guide for Franchises

With a vast array of ways to connect with customers in the digital age, and multiple locations for franchisors to keep a handle on, managing marketing efforts across multiple locations presents a number of challenges. How, then, do franchisors make sure… Continue Reading →

Signpost to Participate at 2015 International Franchise Expo

Signpost today announced participation as a silver sponsor at the 2015 International Franchise Expo (IFE) June 18-20 at the Javits Center in New York City. The global expo brings together franchise concepts at all investment levels, with qualified delegates seeking… Continue Reading →

3 Critical Roles Public Relations Support Plays in Franchisee Satisfaction [Guest Post]

In the age of online reviews, your franchise brand may only be a few clicks away from unprecedented disaster or an outstanding upward trajectory. To this point, it’s not only customer experiences that can make or break your franchise brand… Continue Reading →

The Franchise King Creates the Ultimate Gathering Place for Potential Franchise Owners

Potential franchisees looking for trustworthy information on the ins and outs of buying and running a franchise now have a place to gather and pick each other’s brains.  Self-proclaimed Franchise King Joel Libava has created a new group on LinkedIn… Continue Reading →

IFA Announces Industry-Wide Fight for Franchise Model – Coalition to Save Local Businesses

During its recent 2015 annual convention, the International Franchise Association (IFA) announced the formation of a new coalition to lead the fight against labor-driven attacks on the franchise model. Dubbed the Coalition to Save Local Businesses, the CSLB is a… Continue Reading →

10 Online Marketing Tips for Franchise Brands

Your business might be offline, but the impact of the online world has never been greater. The internet has changed the way consumers find and interact with local businesses. As a franchise, you face the challenge of leveraging the benefits… Continue Reading →

Franchises Need Local Sites – Here’s What Should Be On Them

Whether you’ve recently purchased a local franchise, or you’ve been operating one for more than two years, one of your next big projects needs to be creating a dynamic, interactive website. The reason we say more than two years is… Continue Reading →