Signpost Blog for Smart, Connected Commerce

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Signpost Raises $52 Million To Arm Main Street With Automated Marketing Technology

Signpost, the cloud platform that makes marketing simple and effective for local businesses around the country, today announced that it has raised $52 million in a late-stage financing from HighBar Partners and the Bank of Montreal with participation from previous… Continue Reading →

How to Respond to Negative Feedback

No business owner is happy to hear that a customer had a bad experience, but receiving negative feedback from time to time is a fact of life. Even the best businesses in the world have a critic or two. 89%… Continue Reading →

Powerful Integrations Drive Performance

Customers who have activated one of our integrations with popular local business platforms have gotten results. Over 1,200 customers have connected Signpost to their Quickbook Online, Constant Contact, Mailchimp or Square accounts. Those customers have added over 1.5 million contacts… Continue Reading →

New: Integration with Mailchimp Adds Contacts, Spurs More Reviews and Revenue

Local business owners value platform features that drive more outcomes and meet their business goals without any extra work on their end. Building on our successful integrations with Quickbooks Online and Constant Contact, we are excited to announce our Mailchimp Integration…. Continue Reading →

NEW: Constant Contact Integration adds Contacts Automatically, Drives More Reviews & Revenue

We are always improving our product to help our customers drive more outcomes and meet their business goals without any extra work on their end. That is why we are excited to introduce our Constant Contact Integration. For customers who… Continue Reading →

Part 2: The Future of Local Business Featuring Dave Wachtendonk

Consider how much time could be saved if local businesses didn’t have to worry about sending that follow-up coupon or new customer offer. There seem to be hundreds of automated tasks that every small business owner needs to put in… Continue Reading →

Part 1: The Future of Local Business Series with Stu Wall

Despite the rapid growth of Amazon eCommerce, most of the things you buy are face-to-face. That’s right: 92% of the consumer economy is local. Two-thirds of the local economy is service-based, and if your business falls in that category, we… Continue Reading →

Customer Q & A with Katherine Haliski at Scandinavian Designs

As Signpost’s CMO, one of the jobs I enjoy the most is connecting with our customers. Hearing their successes with our technology makes me proud. Recently, I had the absolute pleasure of connecting with one of our remarkable customers, Katherine… Continue Reading →

Download the 2017 Complete Holiday Planning Kit

For many busy business owners, December really is “the most wonderful time of the year” when it comes to sales. Ensure that your business is making the most out of holiday shopping with our 2017 Holiday Planning Kit. It includes… Continue Reading →

Local Businesses: Make Thanksgiving Weekend a Success With These Last-Minute Tips

The big weekend is nearly upon us. What has long been crowned the biggest shopping weekend of the year, the familiar sequence of Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday that has local businesses and big… Continue Reading →