Oftentimes in the home services industry the value of an existing customer base is overlooked. Whether your business relies on large-scale projects that tend to serve the same client only once or twice, or on a smaller, recurring basis, such as weekly landscaping or annual roofing maintenance and gutter cleaning, there is much value that can be gained from your current and past clients.
Leverage existing, happy clients to build trust with prospects
As you can probably imagine, it can be difficult for homeowners to find a reliable, service professional they feel comfortable inviting into their homes and capable of transforming it into their dream home. And while all consumers across industries are performing more research and due diligence prior to making any purchasing decisions, it’s understandably even more pronounced in the contracting world, where projects are likely to have higher budgets and a personal impact.
While evaluating options in their area, prospects will routinely check third-party review sites, such as Yelp, HomeAdvisor, Angie’s List, and more. While many of these consumers put stock in the overall ratings of businesses across these sites (with most expecting 4 stars, or higher), others will spend more time reading reviews to get a sense of what they should expect from this business, or any potential issues that they should be aware of. These potential clients are easily dissuaded, so it’s critical that you can direct them towards reviews that are recent, frequent, and positive.
Word-of-mouth continues to be a vital driver of business, with many owners attributing up to 80% of their new customers to this method. While modern day word-of-mouth has adapted to the digital world, it’s even more powerful than in the past. With access to more options than ever, consumers must be won over, and with digital word-of-mouth, it’s now easier to track, and affect change or improvements in efforts and strategy. With a strong online presence and great relationships with previous clients, you can differentiate and make your home services business the clear choice in your community!
Download the free Guide to Building Your Contracting Business with Digital Word-of-Mouth today and receive a bonus checklist to keep your online promotions, follow-ups and marketing on track!