Learn how Signpost can help you communicate with your customers using text messaging, along with valuable resources available to your business offered by the SBA, Google, and Facebook.
In the world of Amazon, IKEA, and Best Buy, the local business is at a crossroads. It’s no longer enough to merely offer a product. You’ve got to set yourself apart. But how do you do that? On the most recent… Continue Reading →
Consider how much time could be saved if local businesses didn’t have to worry about sending that follow-up coupon or new customer offer. There seem to be hundreds of automated tasks that every small business owner needs to put in… Continue Reading →
Hard to believe, but summer is just around the corner! With the weather heating up and children soon breaking from school, outdoor recreation businesses are poised to see an annual influx of visitors over the next few months, ready to… Continue Reading →
“We fight for small businesses.” This is the first line of our mission statement at Signpost, and it greets us on a wall in our offices every morning when we walk through the door. More than just our customers, the… Continue Reading →
Both email marketing and SMS marketing can be great ways to stay top of mind with customers—if you keep up with these efforts. Of course, when you run a small business, staying on top of marketing efforts is no small task. Fortunately,… Continue Reading →
While marketing automation has been a hot topic for some time, a recent survey found that 98 percent of small businesses owners are shopping for marketing automation software for the first time. Searching for the right automation tool as a small business… Continue Reading →
BIA Kelsey, the leading research and advisory company focused on local advertising and marketing, recently launched one of its two annual local advertising forecasts for 2016. This provides a complete overview of U.S. local advertising trends. While BIA/Kelsey’s forecast is primarily… Continue Reading →