5 Tips For Local Businesses Using Video In Their Marketing Plan

Given the importance of online business directories, it can be difficult for local businesses to set themselves apart from their peers. Much of the time, potential customers are discovering you via a uniform listing – you’re really only able to add pictures, general information, and a brief description. Communicating what makes your business unique can be difficult, but online video marketing is a great way to do so.

Google’s YouTube recently acquired Directr, a video marketing solution for small businesses. With this acquisition, YouTube hopes to provide a free avenue for small businesses to take advantage of what video marketing has to offer. According to study done by Forrester Research Group, video is 53 times more likely than text pages to generate a first page Google result. Video marketing is also ideal for businesses on limited budgets, as a video campaign’s effectiveness is quite independent of cost. Especially with services like Directr, you’ll be able to put together excellent video marketing campaigns at almost no cost.

Below, you’ll find some impressive stats that convey the value of video marketing:

  • According to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words
  • 80% of Internet users recall watching a video advertisement on a website they visited in the last 30 days. Of this 80%, 15% visited the company that was represented in the video, and 12% purchased the specific product featured in the ad
  • 64% of consumers say they’re more likely to buy a product after watching a video online

Given these stats, here are some tips to keep in mind when establishing your video marketing campaign:

  1. Shorter is better! Research by Jun Group found that videos 15 seconds or shorter are shared 37% more than those that last between 30 seconds and 1 minute. While a 15 second video may be impractical in most cases, 30 seconds is still a great upper limit to strive for.
  2. Grab attention. Research by Visible Measures found that 20% of customers will click away from a video in 10 seconds or fewer if it does not capture their attention.
  3. Humor goes a long way. If you can find a way to incorporate humor into your advertisement, people won’t hesitate to share it. Consider Flea Market Montgomery, who managed to get millions of views.
  4. Include a call-to-action and contact information. Tell customers what their next steps should be after watching the video, and include your phone number, address, website address, and e-mail.
  5. Use the Internet to your advantage. Google+, Facebook, Twitter, etc. are great places to distribute your video.

Video marketing can quickly set you apart from competitors, both on your local business listings and across the web. A well-done video is easily shareable, which makes it viewable to a huge audience, so consider planning a video marketing campaign of your own.