There’s a very important reason Yelp recently enabled users to upload video clips straight from their phones to their Yelp reviews: because they could. Video technology is here, and it’s wired into just about everyone’s cell phone (even the “dumb” phones). And people love to watch videos; they’re watching them on YouTube, on Facebook, on blogs, in advertising – everywhere.
According to YouTube management, over 60 hours of video are uploaded every minute on the site, and some 700 YouTube videos get shared every minute on Twitter alone.
The human brain is hardwired to be visually stimulated, and ads that contain images naturally garner substantially more attention than ads containing words alone. And those containing moving images are at the top of the food chain when it comes to marketing effectiveness – well, until someone comes up with smell-o-vision. If you’re not already using video as a part of your marketing strategy, here are ten reasons why you should consider it:
1. According to eMarketer, 93% of marketers used video for online marketing in 2013.
2. One out of four marketers use video in email campaigns. Of the reasons for not using video, 43% cite lack of available video content as the main barrier.
3. Those marketers who use video in emails cite benefits of increased time spent reading the emails, increased click-through rates, increased conversion rates, an increase of sharing and forwarding the emails, and higher generated income.
4. According to Internet Retailer, viewers are 85% more likely to purchase a product after watching a product video.
5. 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.
6. According to MediaPost, 12% of visitors to an e-commerce web page view a video when one is available.
7. 57% of consumers say that product videos make them more confident in a purchase and less likely to return the product.
8. According to Social Media Today, retention rates for visual information can be as high as 65%, versus a mere 10% for text-based information. That’s because 90% of information transmitted to the brain is visual, which is processed there some 60,000 times faster than text information.
9. According to a study by PR Newswire and Omniture SiteCatalyst, page views can jump from 14% for a text-only file to greater than 20% for a visually optimized file. That number increases to as much as 77% when you include a video clip.
10. According to b2bmarketing.net, video promotion is over six times more effective than print and online marketing.
With the technology available today, it doesn’t require a big-box store advertising budget to take advantage of this powerful marketing tool. There are so many ways and places to incorporate short videos into a local business marketing campaign; on websites, in blogs, in social media posts, as part of in-store kiosk displays, and even on YouTube. All that’s required is a camera and a little imagination!