If you are like most people out there, the first place you turn to when trying to find a local business is Google. After all, it’s one of the most popular online directories as about 20 to 30 percent of the 13 billion monthly Google searches every month are directed towards finding a local business. In other words, one in about four times someone searches on Google, they could be trying to find your business.
Unlike most people, you run a local business and are focused on finding ways to market your business in an effective manner. You have likely invested in a website and explored strategies on how to optimize your site and your business for SEO so it is found on major search engines such as Google and Bing. One of the basics of search engine optimization for local businesses (or local SEO), and any smart local business marketing plan, is getting listed on the most popular search directories.
What Online Local Directories Have The Best Results
When your business is listed on the major online directories, it not only provides back-links to your website, boosting your site in search rankings, but it also creates exposure for your business through various avenues across the web. Local search directories get a vast amount of web traffic themselves, often distribute their listing information to other websites and services, and typically show up high in search results on the major search engines like Google.
These business directories can be a very valuable point of contact between your business and the customers searching for what you have to offer. Below, we’ve listed and ranked the 49 most important online directories for your local business in order to maximize your presence on the web and ensure you meet your customers at every potential contact point. Rankings were based largely on site traffic, so while all 49 are noteworthy, sites towards the top of the list are crucial.
- Google+ Local
- Bing Local
- Yahoo Local
- Merchant Circle
- Trip Advisor
- Chamber of Commerce
- Best of the Web Local
- Mojo Pages
- Judy’s Book
How can I get my business listed on these directories?
Each of these directories allows you to sign-up and input your businesses information on an individual basis. In doing so, you will want to start with the most important directories: Google+ Local, Facebook, Yelp, Bing Local, Yahoo Local, and YP.com. In addition, you will want to input all of your business’ information and ensure you are listed under the correct categories. The more information you provide for your customers on these pages, the easier you make the customer conversion process, and the more likely you are to convert prospects into paying customers.