The Optimal Chiropractic Website – Design Characteristics and How to Get It

As a chiropractor, you have a lot to offer your patients in the form of pain relief, increased mobility and a better quality of life without relying on mind-numbing narcotics.  The job of your website, therefore is twofold; one, to help people find you who may be looking for a chiropractor, and two, to connect with people who are searching for answers but don’t know where to look.

Your website needs to promote you, and it also needs to promote the benefits of chiropractic care, for those who may be unfamiliar with its many facets.  This duality of purpose can often lead to busy, cluttered websites with distracting animations and information overload.  Designing a chiropractor website takes a disciplined, less-is-more approach in order to create a space that mirrors your practice; welcoming, soothing and deceptively simple.

First Impressions are Lasting Impressions

When someone lands on your home page, they should find pleasing, muted, complementary colors, engaging images, a professional-looking logo, phone number and all the basic information they need to inform their decision, such as location, office hours, insurance plans accepted and what you can do for them.  Include key words such as pain relief, sports injuries, spinal decompression and/or whatever therapies and treatments you offer.  These can link to subpages with detailed information about each service.

A few friendly, welcoming images of a smiling staff will go a long way toward making your new patients feel comfortable.  Avoid using pictures of empty offices (no matter how nice they may look) or animated spinal columns that may be off-putting and cause your site to take longer to load.

Think of your home page as your jumping off point.  It should connect to no more than half a dozen sub-pages, to avoid having a big convoluted menu bar across the top or down one side of the page.  Too many chiropractor websites make the mistake of linking every other page on the site to the home page, overloading the visitor with too many choices.  Place one link on the home page to each of the subsequent categories.

What Can Chiropractic Do For You

This section is almost another website in itself.  From the home page you can link to your chiropractic information site, which you can then link to many pages including a virtual library of informational articles and videos in various subcategories centered on different types of conditions, symptoms and treatments.

Patient Testimonials

If you have one brief, well-worded testimonial to place on your home page, perhaps in the banner at the top, that’s fine.  The rest of your patient reviews should be placed in a separate section or page, linked to the home page.  Potential patients will feel more comfortable coming in to see you if they can read about the experiences of others who have benefitted from your services.  Avoid posting generic testimonials such as “great chiropractor” and “I’m so glad I found him.”  Get your patients to be more specific in their terminology by asking them to fill out a survey around what aspect of their experience was most beneficial to them.

Online Forms and Appointment Service

Instead of a simple “contact us” section, consider creating a section where patients can download — and if possible then upload — new patient information forms, schedule appointments online and even ask for questions or clarification.  Include an “Ask the Doctor” section where visitors can get answers about specific conditions and treatments.  This section can generate a lot of potential leads for your practice.

About Us

While it’s nice to add a small amount (the key word being small) of personal information about the doctor’s interests and hobbies in order to personalize the site, this should not be the focus of the About Us page.  First and foremost, your patients want to see your education, professional awards and accomplishments, years of experience and specialization areas.  They also want to put a face to a name, so include a nice headshot, but don’t forget to include a photo of the whole staff as well.  You want your patients to have as much confidence in the rest of your team as you do.

Chiropractor Design Templates

Many businesses offer inexpensive web design services, however they often use a template and simply plug in your logo and individual information.  In browsing various chiropractor web pages, it’s easy to spot these generic designs, as many of them even feature the same “what can chiropractic do for you” information sections and graphics.  It’s okay to start with a template, but you should make every effort to personalize your site with your own images and information and avoid the generic rotating spine animations, etc.

A well-designed chiropractor website is an important part of your marketing plan, and should assure patients that they will get professional yet compassionate care from you and your staff.  With the help of templates and intuitive web-design software, it’s possible to build it yourself or have it done much more inexpensively than back when web pages were all hand-coded.  Just remember to keep it simple, easy to navigate and make it a virtual reflection of your practice.  For more ideas on promoting your practice, see our previous blog on chiropractor marketing.