May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes you, it’s time to polish up on these proven promotion techniques. If not, don’t worry, we’ll still be sharing our usual resources that can help you effectively market your local business. And keep your eyes peeled, your industry might be the one we feature next month!
Attracting new clients while retaining current ones is no easy task for busy salon owners facing steep competition. One study found that, “The profitability of individual companies depends on technical expertise and marketing skills.” Few salon owners get into this industry due to a love of marketing, but it’s become integral to the success and growth of your business, regardless. But with so many responsibilities already, it can be a constant struggle to stay up-to-date on marketing tasks.
So, we’ve aggregated the most valuable tips and even included data on the efficacy of various tactics, so that you can make the most out of your marketing.
Download our free checklist to:
Fortify Your Online Presence
- Optimizing your website, and what to include
- Online Directory Listings
- Social Pages
- Tips on Online Reputation Management
Getting New Clients For Your Salon
- Strategic CTA Button Placement
- Promotion Ideas
- Event Marketing Ideas
- Contest Ideas
- Setting Up A Referral Strategy
Driving Repeat Visits for Clients
- Email Marketing
- Social Media
- SMS Marketing
- Content Marketing
- Creating a Loyalty Program That Works