Have you heard? The holiday season isn’t reserved just for retail anymore! As consumers seek out creative gift ideas for those on their holiday lists, they’re turning more often to options that can provide an experience over possessions. All sorts of service businesses can stand to gain an extra boost during these vital last few months of the year, but perhaps none so much as salons, who help us look and feel our best all year long, especially during the many celebrations and family events the season brings.
With company or community holiday parties, family photo shoots for greeting cards, seasonal recitals, concerts, plays and many more, there’s no shortage of important life events taking place during this time. We all want to make sure that we’re in fine form for these (and the countless photos and videos that will be circulating for years to come!).
And don’t forget about gift cards! In fact, 41% of clients trying out a new salon for the first time, did so because of gift cards! For the customers who may be apprehensive to go this route, for fear of it feeling too transactional with a concrete dollar amount, instead promote it as being for a specific service or treatment. The gift giver can pay the full amount of the treatment, but only mark it as “Green tea spa pedicure” on the actual gift card. This will also provide good suggestions for those who may not have thought of it on their own. Create bundles with these gift cards and a few favorite products and advertise them as the perfect host or hostess gift at holiday parties.
Finally, remind your clients to treat themselves this holiday season. It can be a stressful time for consumers everywhere, so encourage them to indulge in some pampering, or offer specials to those proactive shoppers who finish their shopping early!
You might not be in retail, but that doesn’t mean you can’t have a productive and successful holiday season. The key is to plan head and set clear goals that will keep you on track, and ensure that you finish the year strong!