It may be hard to believe, but it’s already that time of year again! Is it just us, or does it feel as though the holiday season starts a little earlier every year? Retailers can hardly wait until the day after Halloween to swap out the jack-o-lanterns for holly balls and twinkling lights. It’s easy to see why, with holiday sales expected to increase this year by 3.6% over last year, totaling over $655 Million in 2016.
If you’re like most local businesses, you might rely upon this extra revenue to help you finish the year strong. But due to increasing competition with e-commerce giants, it’s vital to come armed with a plan. It’s not all gloom and doom for those who make the necessary preparations, and the good news is that studies show 85% of holiday revenue came from in-store sales in 2015. Give your business a competitive advantage by planning out your week-by-week schedule of promotions, email and text message marketing suggestions, events and more!