Signpost Blog for Smart, Connected Commerce



How to Use Reviews in Your Marketing: 8 Tips for Displaying Customer Reviews

The following post was contributed by our friends at G2: There’s no doubt about it – word-of-mouth marketing is the new normal.  For years now, B2C and B2B companies have embraced review sites like Yelp, TripAdvisor, and G2.com to gather valuable… Continue Reading →

Five Tips for Creating a Successful Deal

If there’s one thing we know at Signpost, it’s helping local businesses create the perfect voucher marketing campaign. Using our experience and the feedback we’ve received from merchants, we wanted to highlight five important factors to keep…