Signpost Blog for Smart, Connected Commerce


Local Business Marketing

Signpost Raises $52 Million To Arm Main Street With Automated Marketing Technology

Signpost, the cloud platform that makes marketing simple and effective for local businesses around the country, today announced that it has raised $52 million in a late-stage financing from HighBar Partners and the Bank of Montreal with participation from previous… Continue Reading →

Optimizing Your Campaign With the Website Widget

As an Account Manager, I am always helping our merchants to get the most value out of the Signpost platform. The Merchant Center offers several tools to help drive more exposure to your Signpost campaign–one hidden gem of the Tools… Continue Reading →

Getting the Most Out of Your Newsletter

As a business owner it is essential to bring in new clients on a steady basis. Once you attain these customers you need to convert them to loyal consumers that will continue coming back and refer you to their social… Continue Reading →

Integrating Signpost with Facebook

As a local business owner, you’re constantly looking for ways to increase traffic for your business and to your business. As the digital world continues to advance, social media platforms have become integrated into many business’s marketing strategies as a… Continue Reading →

How to Convert Potential Customers into Paying Customers

You’re a local business owner looking to grow your business.  You know there are thousands of potential customers online, but how do you reach them?  And better yet, how do you get them offline and through your front door?  Targeting… Continue Reading →