65% of all people are visual learners. What does this mean? According to the Social Science Research Network, that means most people are best at retaining information through visual means. A study by Psychologist Jerome Bruner suggests that while people can remember about 20% of what they read, they can remember a whopping 80% of what they see or do.
Knowing this, we’ve come up with a few hints to help you be noticed and remembered online. Harness the sticking power of visual appeal in local search and discovery to strengthen your overall online presence and stand out from your competition.
1) First Impressions Are Everything
Customers browsing your website will first notice the quality of the site’s design and ease of navigation. Hiring a professional is the easiest solution, though not always the most affordable. Below are some tips that you can use to make the customer’s first impression the best impression.
- Design: Customers should be able to tell at a glance what you’re selling and how they can get it. Uncluttered, informative, and intuitive web design is the best approach to getting your customers what they need.
- Navigation: On the same note, visitors to your site need to be able to get to where they want in as few clicks as possible. Getting in touch for customer support also needs to be fast, seamless, and accessible from the main page.
- Hosting: There are various affordable and simple online services that have very user friendly interfaces that can help you get started designing your website.
2) Engage Your Social Networks
Social media can be a very powerful tool to promote your business. These tips will help you optimize your social media campaigns and engage your customers.
- Show, don’t tell: Pair your post about promotions and special offers with relevant images. Google Plus users are three times more likely to share posts that include images.
- Create original content: Canva is an easy-to-use image creation tool that includes pre-made templates and custom image sizes with a variety of cool fonts to create your own content.
- Customize your message: On several social media platforms, you can customize the thumbnail associated with most of the links that you post.
3) Harness the Power of Your Listings
Another important avenue for customers to find your business are local listings. In fact, while social media can be used for a variety of purposes, people viewing your local listings are there with the express intent of searching for a business to visit!
- Put your best foot forward: Aside from your website, local listings may be the first impression that consumers have of your business, feature images of your business and product offerings. Like your website, consumers should be able to tell at a glance what you’re selling.
- Monkey see, monkey do: Include pictures of people enjoying your services or products. It’ll serve as visual reviews for other consumers as well as building trust with your existing customers.
- Crowdsource: Certain listing websites allow users to upload their own images – take advantage and request that your customers upload an image. Run a contest to increase engagement and build rapport with your consumers.
4) Quality Drives Trust
The quality of your images can have a large impact on user experience and their perception of your business. Again, when hiring a professional is not an option, check out these high quality stock image libraries to supplement your own photographs.
- Free: RGBStock, Flickr, morgueFile. With hundreds of thousands of high-resolution images available for use, these sources can be invaluable in enhancing your visual appeal. For Flickr, ensure that you’re searching for “Creative Common” images available for commercial use.
- Subscriptions: Gratisography, Little Visuals, Unsplash. Simply subscribe to these websites using your email address and receive high-quality, high-resolution images weekly and monthly – did we mention, it’s completely free?
- Paid: Bigstock, iStock, Shutterstock. These well-established stock image libraries host millions upon millions of all types of content, including images, audio and video files. If you can’t find what you are looking for with the other two – free – options, you are sure to find what you are looking for in these libraries.
It’s not easy standing out amongst the hundreds of other businesses online, but with these tips, you’ll be one step closer to a stronger online presence.