Signpost is proud to announce our partnership with Factual and their mobile publisher partner network. As a one-stop-shop marketing platform for local businesses, we aim to work with high impact, brand name publishers so that you as a business owner don’t need to — saving you time and money. Since consumers increasingly turn to smartphones and tablets to discover new places to go and shop, mobile has become a powerful channel for marketing campaigns geared towards driving new customers.
Our partnership with Factual means your business will get targeted, local exposure within mobile apps through text links and banner ads, all thanks to some behind-the-scenes technology magic. As they explain on their blog, “Factual aggregates offer data through relationships with offer originators (companies like Groupon, LivingSocial, GrubHub, and Signpost). We then map offers to Factual place entities, and make the offers accessible through a simple scalable API. Developers can integrate these offers into their apps and earn money based on the conversions they are driving.”
Stay tuned for more exciting announcements on the horizon!