Experts From Pete’s Chimney & Gutter Company Work With Online Marketing Experts To Get New Customers And Reviews
Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Pete’s Chimney & Gutter Company in Congers, NY.
Tell us a little bit about Pete’s Chimney & Gutter Company.
We have a long history of chimney, gutter and roofing experience. While in high school I worked with chimneys and right after in 1987 we started Pete’s Chimney & Gutter Company. I knew it was the career I wanted. It’s amazing that we’re almost around for 30 years now. We’ve had our struggles and continued learnings, but I can say we have a quality business and are experts in anything related to chimney, gutter, roofing and dryer vents. We’ve focused on continued education through seminars, accreditations and everyday learnings on the job. Today we offer various services ranging from chimney repair, roof restoration, gutter services and more.
How do you promote your services?
I’m always looking at new marketing opportunities; something that catches my eye as this would also engage the consumers we’re looking to work with. I’ve always done print including coupon books and direct mailers. Generally we’ve seen good success with print media as well. At least we try it out and see if it has good return on investment. Of course offline marketing is harder to track.
With the introduction of the internet we’ve used services like Angies List and HomeAdvisor. We want to command a superb online presence, stand out against our competition, as that’s where we’re heading as a culture and I don’t want to fall behind.
How does Signpost fit your marketing strategy?
When talking to the sales rep at Signpost he quickly convinced me that Signpost was the right partner for our business. I like the overall vision and mission of the company, and in terms of the offering Signpost is able to help us with most of our online marketing needs.
We’ve expanded and enhanced our online presence. I’ve started working with people who have gone online and found us in places where I wouldn’t have been a few months ago. We’ve also gotten great online reviews, which has convinced potential customers that saw our offline advertising. And we’ve been able to engage existing customers to come back or be advocates for us. Lastly, Signpost is even able to save me on credit processing fees.
Overall, it has gotten us valuable customers and it has increased our bottom line already.
At Signpost, one of our core values is “Signpost fights for small businesses”. How have you experienced this so far?
Fantastic, from the first experience with my sales rep to the account managers. The sales rep was patient with me and my busy schedule, and called me when I asked him to call. I definitely appreciated his first appearance and his ability to follow through with what he said he was going to do. The account managers are there when we need them to be. I reach out and things are immediately taken care of whatever it is.