Signpost Local Marketing Software Case Study | Health & Medical: Hands & Needles Acupuncture

Colorado Acupuncture Using Signpost For Effective Patient Marketing Without The Headaches

Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Hands & Needles Acupuncture in Boulder and Denver, CO.

1) Tell us a little bit about Hands & Needles Acupuncture.

Hands & Needles Acupuncture opened in Boulder, Colorado, in 2012. Providing holistic health care services for the whole family, we quickly expanded into Broomfield and Denver, Colorado, by early 2013. We have since closed our Broomfield office after over a year of great service in order to expand our presence in Boulder through an integrated health center. We offer acupuncture, Chinese herbal prescribing, and adjunct modalities such as cupping and shiatsu.

With over 10 years of experience and highly rated patient reviews, I focus on treating one specific concern. However, as holistic healthcare, acupuncture and Chinese medicine excel at balancing the whole person while addressing a specific complaint, many patients report improvements in other areas of their health at the same time. Our patients seek help with musculoskeletal pain and sports injuries, reproductive health concerns such as infertility and menopause symptoms, and other significant health issues such as chronic stress and insomnia.

2) How do you promote your services?

As a one-person business, I require high return and efficiency from all of my efforts including marketing. I am also the child of a marketing consultant, and was raised with an insider’s eye on marketing and advertising. Therefore I insist that all my marketing efforts be as effective as possible without being intrusive or annoying.

I demand high return on my marketing dollars. With so many different ways to reach an audience, I refuse to waste time or money on ineffective methods. Previously I’ve used various online marketing channels to promote Hands & Needles Acupuncture. For example, using Google Adwords wasn’t providing the results while it costed me a lot of time to manage.

Signpost Local Marketing Software Case Study | Health & Medical: Hands & Needles Acupuncture Yelp

3) How does Signpost fit your marketing strategy?

At Hands & Needles, we believe in keeping things simple and effective. So Signpost is not only in line with our marketing efforts but also general philosophy.

For a health center with lots of competition it’s important that today’s mobile consumers can find us. Signpost has been able to effectively boost our online presence so we stand out to potential patients. With the latest features of automatically getting reviews and referrals the results are amplified.

So overall I am seeing an increase in my presence on search engines, directories and among my patient body.

4) At Signpost, one of our core values is “Signpost fights for small businesses”. How have you experienced this so far?

I know that my business is growing with the help of Signpost, and I appreciate that! The services that I have used have been effective without requiring much maintenance from me, which is exactly what I need.