To celebrate, we’re offering two exclusive deals on Signpost today! Our first offer is $75 for a TGI Friday’s Dinner with Rebecca (worth $150). We’re also offering 50% off convertible rides with the Signpost team. Check out the official press release:
SIGNPOST NAMES REBECCA BLACK AS SPOKESPERSON
Black Encourages Deal Seekers to Get Down on Friday
New York, April 1, 2011 — Signpost, a leading social community for deal seekers and the merchants who appreciate them, announced today that it has named YouTube sensation Rebecca Black as its spokesperson.
Black, known for her smash single “Friday,” will serve as the spokesperson for the company’s exclusive for-sale deals, as well as its user-generated content. The website leverages the wisdom of city dwellers neighborhood by neighborhood to help find, share, curate and rate deals that matter to them.
“Signpost really is a community deal-driven platform, and the days Friday, Saturday and Sunday are key days of the week for our users. We we we so excited that Black has signed on as our spokesperson since she captures that zeitgeist,” said Stuart Wall, CEO.
Signpost’s marketing team has started integrating Black into branding, including her in their new tagline: “Signpost: Where Every Day is Black Friday.”
“Having watched Ms. Black at least 30 times on the Youtube, I am ‘looking forward’ to Signpost running deals that echo her joie de vivre. We plan to feature fun fun fun deals for partying, convertible rides and even those nifty flipbooks that remind you of A-ha,” said Nish Nadaraja, a close advisor to the discussions. “Imagine if every deal could be like Friday?”
With Chicago, San Francisco, Boston and New York City as Signpost’s featured cities, the company desired a spokesperson with national appeal. To date, Black’s music video for “Friday” has received more than 69 million views on YouTube, and is ranked 37 on the iTunes singles chart.
“After our next round of funding, Signpost’s marketing efforts call for Black to create a prequel to her infectious groove, tentatively titled ‘Tuesday Was Yesterday.’ We believe its message will really compliment some of our early week specials,” said John Buchanan, Co-Founder.