Westchester Yoga Arts Introduces the Millenia-Old Practice of Yoga to More People with Signpost
Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Westchester Yoga Arts in New Rochelle, NY.
1) Tell us a little bit about Westchester Yoga Arts.
Westchester Yoga Arts has been in business for about 10 years, but the name we have today probably came into existence about 7 years ago when we separated from the original company and we kept expanding. It was rough around the time of the economic crisis of 2008, but 4 years later we were bursting at the seams and we had to expand from Pelham to New Rochelle. It was like a phoenix rising from the flames!
We offer guidance in a range of classes, specializing in yoga, with classes on belly dance, as well as Zumba. We live and breathe yoga, and to that end we also offer tips and advice for future generations of yoga instructors to pursue their passions with helpful videos on our Youtube channel.
I knew this is what I wanted to do when I first took a few yoga classes and immediately fell in love doing it. It was my dream to retire and open up my own studio – and when Westchester Yoga Arts finally opened its doors – it was a dream come true.
2) How do you promote your services?
In the past we’ve tried everything from print to radio advertising but the main issue we found was the lack of being able to track results. These solutions had no guarantee and provided no way of truly knowing how the ad was performing.
At the moment we use 2 local deal sites – Groupon and LivingSocial to supplement the services from Signpost. While deal-hopping has been a small issue for us, most people see the value of the classes we teach once they are in the door and thankfully, our retention rates have been fairly high.
3) How does Signpost fit your marketing strategy?
What drew me to Signpost was its ability to capture contact details, send SMS, and send out our offers automatically. To me, any marketing platform that can bring people in with a hook is a huge draw and Signpost has been incredibly successful in that regard.
Seasonally, in the past we have experienced a cyclical lull in attendance for the winter, but Signpost has definitely increased attendance. When we featured yoga in our campaign, the yoga classes were very well attended – as opposed to Zumba which wasn’t mentioned, dropped in the typical fashion. This year, with Signpost’s help, our attendance for yoga classes has done better than in the previous 9 years.
4) At Signpost, one of our core values is “Signpost fights for small businesses.” How have you experienced this so far?
Honestly, as a client from both the past platform and the new, we’ve seen constant improvements in how Signpost works with us and incorporates our feedback. There is so much new stuff, and we get speedy responses from everyone we contact and our account manager has been very polite on the phone and very accommodating. It’s just been phenomenal.