Left Coast Acupuncture Takes the Ache Out of Patient Relationship Management with Automated Remarketing
Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of Left Coast Acupuncture in Oakland, CA.
1) Tell us a little bit about Left Coast Acupuncture.
Left Coast Acupuncture first opened its doors in the Bay Area in 2013 in the up and coming neighborhood of Oakland, CA. Focusing specifically on acupuncture, we now offer a wide range of services, including Chinese Herbal Medicine, massage (including body work, Shiatsu, and deep tissue), nutritional therapy, and lifestyle counseling to help patients become healthy, vibrant, and pain-free.
Opening a clinic was the culmination of years of hard work – I remember holding two jobs in the beginning, I was working at a restaurant while trying to get the clinic off the ground, with 80-90 hour work weeks – that’s part of what it takes to open your own business.
2) How do you promote your services?
As a relatively young business – our focus on marketing solutions in the past have been related to patient acquisition. To that end, we’ve tried local deal sites like Groupon and LivingSocial. Both were quite successful at bringing in patients through the door, which was exactly what we wanted. However, over time, we found that with these services, some patients were just seeking the best deal and weren’t returning.
3) How does Signpost fit your marketing strategy?
Unlike Groupon and LivingSocial, Signpost takes it further. It takes a little longer to see results, but it is developing more and more. We’re always thinking of better ways to utilize the product. It’s very multi-dimensional and it helps generate quality leads.
We wanted a marketing platform that was automated, easy to use, modern, and tech-savvy. I would always get marketers pitching me constantly and Signpost had more to offer than a “let me increase your rankings on Google” pitch. With Signpost, you can see real business results as they happen.
In addition, things that I normally didn’t have the time to do before – can all be accomplished automatically or with a click of a button. I can contact my entire patient base, send out remarketing emails and request feedback and reviews automatically to better our business and attract more patients. Without a doubt, it’s brought patients back to the door. One of the biggest things that Signpost has helped with has been managing reviews online, in the span of just a few months Left Coast Acupuncture has garnered six more 5-star reviews on Yelp! The more positive online reviews I get, the more people find and try my business.
4) At Signpost, one of our core values is “Signpost fights for small businesses.” How have you experienced this so far?
When I first started out on the platform, it was a busy time for me and finding 15 minutes to talk with my Account Manager wasn’t easy. But he completely understood and made a concentrated effort to reach out and address my concerns.
A lot of companies don’t offer this at all – but quality customer service seems to be a part of the culture at Signpost. If you want to talk to someone you just email and they’ll call you back pretty fast.