Signpost Blog for Smart, Connected Commerce

Advertising, Email, Franchise, Mobile, Presence

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The Future of Commerce: The Impact of Location-Based Reviews on Revenue

In 2017, there’s no denying the integral role that reviews play in the evolving customer journey. Still, brands struggle to centralize their data collection around reviews and understand the impact that online ratings have on their bottom line. Creating a… Continue Reading →

New: Suggested Campaigns and Brand Update

If you’ve been on the Signpost website today, you might’ve noticed that things look a little….different today. Don’t worry, you are in the right place, and our commitment to empowering local businesses, large and small, is stronger than ever. And in… Continue Reading →

3 Things to Consider When Shopping for a Business Credit Card

For most business owners, the words “business credit card” brings two images to mind: deceptive, restrictive contracts that lead to stacks of bills, ruined credit scores, and financial insolvency—or thoughts of frequent flyer miles, bonus points, and cash back. Thanks… Continue Reading →

How Your Business Can Get A Better Start on the New Year

Happy 2017! With the holiday rush officially over, hopefully everyone’s had a chance to catch their breath after another successful finale. With another year in the books, it’s the perfect time to take a step back and give yourself some… Continue Reading →

How Retailers Can Make the Most Out of Post-Holiday Shopping

Congratulations! With all major holidays currently in progress or over, you’ve nearly made it through another marathon! And, hopefully this has been the most rewarding season for your business to date. But, as exhausting as the holiday rush can be,… Continue Reading →

Making the Most Out of Last-Minute Holiday Shopping

During this final holiday shopping sprint it’s easy to fall behind. 60% of consumers from a recent poll indicated that they still have half (or more than half) of their holiday shopping remaining. This has led to the rise of… Continue Reading →

Using a Data-Driven Holiday Strategy to Unlock Full Revenue Potential

As a business owner, you know that the holiday season is more like a marathon than a sprint. And if you’re like most local businesses, you might even depend on these two final months to account for up to 30%… Continue Reading →

Microloans: Here’s How They Work

When you’re running a business, sometimes you just need a bit of extra capital to keep things going. Maybe you have to repair an important piece of equipment, order extra inventory, or make up for a slow month—but in these… Continue Reading →

10 Holiday Ideas for Your Loyalty Program

The holidays are a great time to thank your best customers for their patronage throughout the year. It’s especially important to reach out to one of your most engaged groups of repeat customers and source of highest lifetime value: the customers currently… Continue Reading →

New: Suggested Offers are Email Promotions That Write Themselves

What would you do with almost an hour back each week? We ask a similar question of local business owners when we interview them for The Art of Local. But, with our latest release, Mia intends to do just that. Today, we’re… Continue Reading →

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