Signpost Blog for Smart, Connected Commerce

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Top 2017 Trends for Local Marketing Agencies: Artificial Intelligence

As we go into the final day of February, we inch one step closer to the warm weather of Springtime, and start to evaluate our business’s start to 2017. It’s easy to be reflective and full of the best intentions… Continue Reading →

Your Online Marketing Is Only as Good as Your Website

You’ve heard the expression “you can’t see the forest for the trees”? Something similar happens in lead generation marketing when companies get so wrapped up in the technical weeds of SEO, PPC or email that they lose sight of the… Continue Reading →

Building Your Home Services Business with Digital Word-of-Mouth

Oftentimes in the home services industry the value of an existing customer base is overlooked. Whether your business relies on large-scale projects that tend to serve the same client only once or twice, or on a smaller, recurring basis, such as… Continue Reading →

6 Essential Resources for Veteran Entrepreneurs

You’ve served your country proudly, and you’re about to turn the next page in your life—entrepreneurship. But before you go about starting and opening a business, there are some easy tips, resources, and tricks that will make your transition from… Continue Reading →

Last-Minute Valentine’s Day Promotion Ideas for Florists

The big day is finally here! For floral professionals, Valentine’s Day can be responsible for a bulk of revenue in the first quarter of the year. With over 110 million roses being purchased, and $18.2 billion projected to be spent… Continue Reading →

Can Local Businesses Win Big on Super Bowl Monday?

While the week leading up to the Super Bowl can be business as usual for most consumers, after a weekend spent cheering on their team they’re ready to return to their favorite brands. This time is mostly spent prepping for… Continue Reading →

2017 Trends #1: Evolving Customer Lifecycle

As emerging innovations continue to change the way brands engage with and build relationships with their customers, it’s critical to stay  at the forefront of these trends. Early adoption and application can be a differentiator for brands looking to gain the competitive… Continue Reading →

The Future of Commerce: The Impact of Location-Based Reviews on Revenue

In 2017, there’s no denying the integral role that reviews play in the evolving customer journey. Still, brands struggle to centralize their data collection around reviews and understand the impact that online ratings have on their bottom line. Creating a… Continue Reading →

New: Suggested Campaigns and Brand Update

If you’ve been on the Signpost website today, you might’ve noticed that things look a little….different today. Don’t worry, you are in the right place, and our commitment to empowering local businesses, large and small, is stronger than ever. And in… Continue Reading →

3 Things to Consider When Shopping for a Business Credit Card

For most business owners, the words “business credit card” brings two images to mind: deceptive, restrictive contracts that lead to stacks of bills, ruined credit scores, and financial insolvency—or thoughts of frequent flyer miles, bonus points, and cash back. Thanks… Continue Reading →

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