Signpost Blog for Smart, Connected Commerce

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Report: Customer-Centric Commerce Strategies

Move over, omnichannel, innovative brands are seeing great returns from customer-centric commerce approaches that prioritize consumers’ evolving buying preferences. With over 95% of consumers reporting they frequently or occasionally shop from both a brand’s website and in-store, there’s an urgency to be… Continue Reading →

New: Grow Your Marketing Lists with IVR, Self-Upload, Opt-in Signs, and Signpost Digital Advertising

The most vital asset to any marketing strategy is your customer list. After all, what would your marketing efforts look like without anyone to send promotions, product updates and other relevant, actionable communications? Even as the industry continues to evolve, email… Continue Reading →

Spring Promotion Ideas for Family-Friendly Recreation Businesses

Almost a month into Spring, it finally seems as though the icy chill of winter has thawed and is behind us. With warming temperatures children everywhere (along with a fair share of adults) are eager to spend more time outdoors.With… Continue Reading →

Promotions to Keep Accounting Pipelines Full After Tax Day

While most of the country is wondering how another Tax Day is already upon us, accounting professionals are focusing on the finish line after another marathon season. During this time, taxpayers flock to the professionals who can ease their IRS-inspired… Continue Reading →

Shoptalk 2017: Next Steps for Customer-Centric Commerce

Our team recently returned from an engaging trip to Shoptalk, the annual, nextgen commerce conference. If you attended this year, you know that there was a lot of discussion around brands eschewing previously-popular omnichannel strategies, in favor of a customer-centric approach…. Continue Reading →

The Best Funding Options for Minority-Owned Businesses

According to a 2012 survey by the US Census Bureau, there were 5.8 million minority business owners in the United States, a 39% increase from 2007. Further, employment at minority-owned firms jumped 33% to 7.7 million, a clear indication that… Continue Reading →

On-Demand Webinar: The Future of Commerce

The commerce landscape is rapidly evolving. Despite 92% of transactions still occurring at physical locations, the customer journey is expanding across multiple, digital touchpoints. Most consumers begin with researching and reading location-based reviews. Watch The Future of Commerce Now During this webinar,… Continue Reading →

Online Reviews Projected to Cost Trump $66M

As President Trump continues to be a controversial figure on the world stage, a large contingent of Americans are taking to online review sites to share their approval or air grievances. Yelp and Google ratings for Trump hotels have become… Continue Reading →

Customer Q&A: My Amazing Maid

To find out more about how cleaning businesses can get the most value out of Signpost’s AI-powered marketing, we caught up with the President of My Amazing Maid, Royce Ard, who runs the business with his wife and CEO, Tamara…. Continue Reading →

Top 2017 Trends for Local Marketing Agencies: Artificial Intelligence

As we go into the final day of February, we inch one step closer to the warm weather of Springtime, and start to evaluate our business’s start to 2017. It’s easy to be reflective and full of the best intentions… Continue Reading →

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