Signpost Blog for Smart, Connected Commerce

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4 Summer Social Media Tips for Local Businesses

Many business owners can count on the dreaded summer sales slump like the brown bristly patch that shows up in the middle of your lawn. And the slump hits businesses hard, especially when combined with flagging morale and lower productivity…. Continue Reading →

How Local Businesses Can Harness Data To Gain Customer Insights

  By now, you’ve probably heard a million times how essential data has become to the success of your business. But, oftentimes it can be intimidating to incorporate data collection and analysis into your current processes, technology, and systems. It… Continue Reading →

Online Review Directory: The Sites That Need to Be On Your Reputation Management Radar

It’s no surprise that comprehensive reputation management strategies have become mandatory for businesses of every size in 2017. The subject seems to be trending on just about every business news site, from the enterprise through SMB. Studies focusing on the… Continue Reading →

Personalization 101: Actionable Takeaways for Local Businesses to Get Started with Customization

Sick of receiving too many emails? Do you ever peek into your inbox and wonder how you ended up on so many lists, many of which you may not even recall ever signing up for? Sadly for marketers, you’re in… Continue Reading →

Optimizing Store or Office Layout for Conversions

Ever-changing consumer expectations and trends can keep even the most agile business owners on their toes. With a new crop of innovative businesses in both the retail and services (offering on-demand everything) thriving alongside large retailers struggling to level-up their… Continue Reading →

The 4 Most Effective Ways to Get Employee Feedback

Feedback is a crucial aspect of company communication—some would say it’s a key ingredient for success. Employee feedback enables workers’ voices to be heard and managers to gain insights into how to improve business operations and the work environment. The… Continue Reading →

Providing a Customer-Led Experience for Your Gym & Fitness Clients

The fitness industry has seen explosive growth in recent years and with it lots of competitors flooding the market eager for fast gains. With novelty fitness approaches being productized, franchised, and expanding into a variety of products and services there… Continue Reading →

Education Businesses: Summer is for Strategizing

Few businesses are immune to seasonality. Adapting to the changes in consumer behavior that various times of the year usher in presents a huge advantage for savvy businesses. For education and tutoring this season means one thing: Summer Vacation. As the official end… Continue Reading →

Local Businesses: Using Snapchat’s New “Snap Map” to Acquire New Customers

Since announcing the launch of the new “Snap Maps” last Wednesday, fans of the popular social network have been hooked on the new feature. Borrowing popular concepts from the once-reigning Foursquare, Snapchat doubles down on FOMO-inducing photos and video clips… Continue Reading →

Can You Hire Unpaid Interns For the Summer?

Unpaid internships can be seen as a rite of passage for certain industries. In media and fashion, for example, unpaid interns are a common presence. And while internships can be a great way for college students or recent grads to… Continue Reading →

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