As an Account Manager, I am always helping our merchants to get the most value out of the Signpost platform. The Merchant Center offers several tools to help drive more exposure to your Signpost campaign–one hidden gem of the Tools tab is the website widget. With the website widget, you can feature your Signpost campaign on your own company website. I always encourage my merchants to install this tool because it is an easy way to convert anonymous traffic on their website into tangible, paying customers.
Let’s take a peek into the life of one potential customer, Frank. Every morning this week, Frank has been browsing the internet for a new hair salon. He has visited 10 different websites of salons in his area this morning, but he isn’t really feeling convinced. That is, until he reaches one site that features a Signpost offer right there on their homepage. “$19 for a Men’s Haircut?” Frank thinks to himself. “Let me get out my credit card!” Within moments, Frank has transitioned from a couch potato to a brand-new, paying customer of his new favorite salon.
One of the best parts of the website widget is that the merchant gets to keep 100% of the sale price from any vouchers sold through the tool. Our software tracks where the purchase comes from, and merchants can see this difference reflected in their monthly payment. This way, each merchant is able to track exactly how many customers are coming from the traffic on their company website. Here at Signpost, our goal is to help our merchants not only to gain new customers but also to see a positive return on their investment with our platform. They brought the customer to their site, and Signpost wants to keep them coming back.
Additionally, the website widget is totally easy to install and use. Just log into the Merchant Center and click on the “Tools” tab. Click the yellow box and follow the simple step-by-step tutorial.
So what are you waiting for?! Not only does the website widget allow you to convert website traffic into real customers, but you also get to keep 100% of the sale price. Check out the website widget today to bring your Signpost campaign to the next level!
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