Signpost_rebrand

If you’ve been on the Signpost website today, you might’ve noticed that things look a little….different today. Don’t worry, you are in the right place, and our commitment to empowering local businesses, large and small, is stronger than ever. And in the spirit of that commitment, today we’re thrilled to announce two exciting updates: Suggested Campaigns and the launch of our new look! Though they might seem unrelated, they have more in common than you’d think.

Suggested Campaigns: More Impact, Less Time

Since launching Mia, our artificially intelligent marketing assistant, she’s been hard at work on behalf of over 7,000 of our local business customers. These businesses have celebrated important milestones with us along the way, including an average 1.8 increase in stars in their Yelp ratings. And, she’s only just getting started. With every email or SMS message sent, 5-star review penned, transaction and more, she is honing her tailored communications to make smarter, data-driven decisions. These authentic, 1:1 communications drive specific customer actions, which directly translates into measurable revenue growth.

This massive dataset empowers Mia not only to drive a proven set of customer actions, but also to determine which kind of offers and now campaigns have been the most successful for various industries and similar business types. The communications utilized for these campaigns are optimized across multiple variables, right down to the best day of the week and time to send in order to prompt an action. Keep an eye on your inbox for these suggested campaigns, which will work similarly to Suggested Offers. Mia will create a campaign that you can choose to confirm and have her deploy at the optimal send time, or choose to edit prior to sending.

New Look

Which brings us to our next point. With such an evolution, we felt that it was time to give our site a bit of a refresh. One of the best aspects about Mia is that she is constantly working in the background to drive the results that matter most for local businesses. Given that approach, we felt the design should reflect that tone and ethos and be represented throughout, including our logo. Our new wordmark is more understated, which embodies our guiding principle for AI — out of the way and uncomplicated. Our new color palette and design now includes circular dimensions which are representative of a customer lifecycle.

We hope you’re as excited about these new developments as we are! As always, let us know if you have any questions. Or, if you’d like to see how you can start generating more revenue for your business along with more five-star reviews, new  customers and loyalty, schedule a free demo to meet Mia today!