Today, we’re thrilled to announce three major new features that will allow you to connect with customers in powerful new ways. Informed by the most compelling innovations in marketing best practices, these tools will be instrumental in keeping customers engaged and returning!
What do customer segmentation, purchase tracking and more review sites mean for your business?
Customer Segmentation is the practice of splitting your customer base into groups of individuals with relevant marketing similarities, such as age, gender, interests and spending habits. Although a popular practice for ecommerce giants like Amazon, the power to send highly targeted messages to your customers has been found to increase revenue by as much as 760%.
With customer segmentation at your disposal, you can now:
- Customize your automated marketing for particular subsets of customers
- Create a New Customer Offer that only applies to a subset of customers
- Upload contacts to a list
- Manually add contacts to a list in the Merchant Center
Schedule a Custom Campaign to a specific list of customers
Schedule a Loyalty Offer to a specific list of customers
The ROI of personalization is undeniable with data to validate lift in nearly every aspect of communication, including subject line, product offerings, promotions/offers, and more! However, despite such compelling returns, only 39% of online retailers utilize such targeting. Stay ahead of the curve by personalizing your emails and adding more value to your customers!
Unique to Signpost, Purchase Tracking captures customer transaction information for real-time insights into your customers’ buying habits. Once enabled, transactions made at your business will be tracked, and when applicable, automatically matched with existing customers in your Merchant Center contacts. Easily discern your most valuable customers, hottest sales days and more!
You can also use this tool to inform segmentation based on customer preferences. With records of their purchase history, you can personalize new product offers and promotions based on their interests for a data-driven approach that will boost conversions.
15 New Review Site Options (and Counting!)
With 90% of consumers reportedly reading online reviews prior to making a buying decision, it’s no surprise that getting more five-star reviews is a priority for most local business owners. Yelp, Google My Business and Facebook continue to be three of the largest and most popular sites for consumers to perform research and due diligence prior to purchasing. However, as more industry-specific sites emerge, we’re working hard to incorporate them into our marketing engine to automatically get you more five-star reviews wherever you need them most.
Here are the current third-party review sites now available:
- Angie’s List
- Better Business Bureau (BBB)
- CPA Directory
- The Knot
- Yellow Pages
- Be on the lookout as we continue to add more!