This post by Brian Iredell, Director National Sales at Signpost, was originally published at Franchising USA.
This year’s International Franchise Association Convention in Las Vegas was a celebration of all the exciting developments in the franchise world today. The biggest event in the industry, IFA 2015 hosted almost 4,000 professionals that came for forward-thinking keynote speakers, educational sessions and roundtables, and presentations on the latest innovations in franchise management, financing, growth, and more. The excitement reflected the rosy 2015 economic predictions of a 5.1% rise in GDP and 247,000 new US jobs.
Signpost was there attending sessions, and meeting with franchisors, franchisees and vendors to discuss the future of franchise marketing. An emerging theme that surfaced was the importance of focusing on the end customer. There are many catch phrases that refer to our current age of the customer:“1-to-1 communication,” “relationship marketing” and “big data” were all making the rounds. We want to avoid the adage “What happens in Vegas stays in Vegas,” and share actionable tips to start putting the customer at the center of your franchise marketing.
Read the rest of the article on Franchising USA’s ‘How To Put Customers At The Center Of Franchise Marketing’ page by clicking here.