8 Online-Marketing Terms Business Owners Must Know

Today our CEO, Stuart Wall, published a helpful article about online marketing for small businesses on Entrepreneur.

If you’re like most small-business owners, you spend your day providing a great customer experience that sets you apart from your competition. The quality of your service is key now that digital word of mouth is the most effective form of advertising. This doesn’t leave much time to stay current with the latest online-marketing developments.

To help navigate today’s brave new world of digital marketing for small business, as well as outline principles that are critical for your success, I’ve outlined eight terms that should be in every small-business owner’s vocabulary. Understanding the “why” and “what” will improve your marketing efforts and ability to attract and retain valuable customers.

Read about the 8 terms on Entrepreneur.com >>