The Red Door by Elizabeth Arden is a luxury spa group with 29 locations across the U. S. Since the first location opened in New York City in 1910, Elizabeth Arden’s approach has pioneered “an intelligent union of nature and science” in The Red Door’s treatments. Delivering on this holistic vision, the spa group provides the finest quality of products and expert services.
However like far too many local businesses, their online reputation was not always reflective of that commitment to quality embodied bytechnicians. They partnered with Signpost to collect more feedback and reviews. Mia utilized machine learning to surface actionable customer insights based on over 4,469 Net Promoter Responses in the first 2 months.
Customer insights are the essential first step to establishing and aligning a business or organization around a customer-centric strategy. In addition to these reputation goals, Mia was also able to collect and maintain robust profiles on over 17,000 customers using Signpost’s AI-driven Capture feature.
Find out more about their journey and how Signpost was able to help The Red Door exceed their goals and expectations in this customer story.