Signpost Blog for Smart, Connected Commerce

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Signpost Quarterly Newsletter

By several measures, 2018 looks set to go down as the strongest year in Signpost’s history. The company attained cashflow break-even for the first time in November, well ahead of plan. Our core SMB business is pacing to 43% year-over-year… Continue Reading →

New: Integration with Mailchimp Adds Contacts, Spurs More Reviews and Revenue

Local business owners value platform features that drive more outcomes and meet their business goals without any extra work on their end. Building on our successful integrations with Quickbooks Online and Constant Contact, we are excited to announce our Mailchimp Integration…. Continue Reading →

NEW: Constant Contact Integration adds Contacts Automatically, Drives More Reviews & Revenue

We are always improving our product to help our customers drive more outcomes and meet their business goals without any extra work on their end. That is why we are excited to introduce our Constant Contact Integration. For customers who… Continue Reading →

Signpost Quarterly Update

This is the inaugural edition of a quarterly update on our progress for employees, customers and partners. Signpost is off to a tremendous start in 2018. This year we’ve already helped thousands of small businesses create over 5.5 million customer… Continue Reading →

New: Add Contacts to Multiple Lists for Increased Engagement

We’re happy to announce that the ability to add a contact to more than one list or segment in custom campaigns is now available! As customer expectations continue to evolve and expand, personalization remains more powerful than ever. With increased… Continue Reading →

New: Mia Now Captures Appointments

Consumers have come to expect businesses to personalize communications so they are kept informed on the products and services they’re interested in, on their terms. The more information you have about the preferences of your prospects and customers, the better… Continue Reading →

How Local Businesses Can Harness Data To Gain Customer Insights

  By now, you’ve probably heard a million times how essential data has become to the success of your business. But, oftentimes it can be intimidating to incorporate data collection and analysis into your current processes, technology, and systems. It… Continue Reading →

Adapting to a Nonlinear Customer Journey

Navigating the customer journey has never been smooth sailing. Prior to the digital age, businesses had more control over their brand and marketing messages (whether in print, radio or television), which were able to pave the way for a defined set of… Continue Reading →

New: Grow Your Marketing Lists with IVR, Self-Upload, Opt-in Signs, and Signpost Digital Advertising

The most vital asset to any marketing strategy is your customer list. After all, what would your marketing efforts look like without anyone to send promotions, product updates and other relevant, actionable communications? Even as the industry continues to evolve, email… Continue Reading →

New: Suggested Campaigns and Brand Update

If you’ve been on the Signpost website today, you might’ve noticed that things look a little….different today. Don’t worry, you are in the right place, and our commitment to empowering local businesses, large and small, is stronger than ever. And in… Continue Reading →