Signpost Local Marketing Blog

Category: Signpost New York (page 1 of 2)

Get to Know Signpost: NYC HQ

Every day our NYC team filters into HQ and are greeted by this declaration of our core values. It’s a welcome reminder every morning that we’re empowering local businesses with our product. But this is only one of the many reasons that keep our team excited, focused, and motivated.

we fight for local businesses

We chatted with our some of our amazing co-workers at HQ to learn more about what first drew them to the company,  who inspires them, and their favorite aspects of working at Signpost!

Interested in joining the Signpost team? Check out our current openings and apply today!


Also check out these recent articles celebrating our fun office and sales traditions!

Glassdoor Names Stuart Wall A Highest Rated CEO

Today Signpost’s CEO Stuart Wall was named one of Glassdoor’s highest rated CEOs.


Glassdoor, known as the most transparent jobs and careers marketplace, releases this annual report highlighting the Highest Rated CEOs in several countries. Stu ranks #16 out of 25 on the list of U.S. of companies (with less than 1,000 employees) with a 92% approval rating!

For those already familiar with our company culture, this isn’t going to come as a great shock. Employees, partners and investors all know that you can count on Stu to lead and that his door is always open for new opinions or a friendly hello.

As the CEO and founder of Signpost, Stuart oversees strategy, product development, sales and marketing. Stuart launched Signpost in 2010 and has since led the company through initial funding from Google Ventures and Spark Capital to the large, growing business Signpost is today.

CEO approval ratings are gathered through Glassdoor’s online company review survey, which seeks to gain current and former employee sentiment about job and company satisfaction, the work environment and the culture.

Check out the complete list here.

Signpost’s CEO on This Week in Startups with Jason Calacanis

Veteran tech industry titans and early stage entrepreneurs know to tune into This Week in Startups for smart advice and the latest bleeding edge news from Silicon Valley.

Signpost’s CEO Stuart Wall recently joined host Jason Calacanis to talk about our company’s growth and why he’s bullish on Main Street tech in 2015.

For more insight into Signpost’s breakout 2014, and why Jason is more excited than ever about being an investor watch the full episode now!

13 Things that Inevitably Happen When You Start Working at Signpost

Working at a start-up is different than a traditional office atmosphere. Waay different. Suits & ties are exchanged for Bahama Tees and cargo shorts (but not really), earphones are replaced by communal music (DJ’s always welcome), and Mondays around the water cooler turn into hang-outs by the keg.

Signpost is no different – and after an extensive poll of our incredible office managers in Austin, Denver and New York, we’ve narrowed down 13 things that makes a Signposter, well a Signposter.

1. You use the word ‘Impact’ in every other sentence


We all have an impact every day and sometimes, you’ll find yourself using ‘Impact’ as a filler word like ‘uhm’ and ‘hmm.’

2. You tell your friends to choose small local businesses when they shop

Is this chicken local?

And lecture them about the reasons why they should if they don’t.

3. You are amazed by how much work you can do with music that belongs in a night club

Who knew ‘Animals’ (by Martin Garrix) was such a good song to make calls and write emails.

4. You always want to win even if there’s no competition

challenge accepted

You can make a competition out of anything and that crazy drive to win can spill into your interactions outside of the office.

5. You start the year without shaving


Move over Movember, at Signpost we’re all about Manuary. Halfway through this year’s annual Manuary fundraiser and we’ve already passed the $6,000 mark in donations! That’s a lot of hair.

6. You have experienced different office space as the company grows quickly

Signpost Office

At least you’ll master the art of making new friends! Oh wait…still the same people.

7. Your favorite clothing brand is Max the Mole


Nordstrom super-saver deal going on? Kenneth Cole? No thanks, I got Max the Mole.

8. Your middle name is Coffee and Seltzer

You can call me Seltzer…Coffee Seltzer. And you know to grab extra packs of Hazelnut when re-stock day comes around.

9. You can help anybody to get found


You’ve spent so much time helping local businesses get found, you’ve mastered the art of finding the needle in the haystack – on multiple occasions.

10. You have preferred ping pong paddle and go-to partner for doubles


Doubles? Doubles.

11. You know new hires by their lack of a GIF game

Oh, no gif in your email reply? You must be new here.

12. You high-five so much your hands are numb

Whenever a sale is made, you tense in anticipation of the incoming high-fives – in the best way possible.

13. You love it here


Cause at the end of the day, we’re all here for one reason – to empower local businesses to be the best they can be and have fun in the process.


Signpost on the 2015 Forbes America’s Most Promising Companies List

Screen shot 2014-01-24 at 3.15.17 PM

Forbes just published their list with America’s Most Promising Companies. We’re proud to say that Signpost has made the list once again at #94 after also being part of it in 2014.

As a recap, this annual list reviews and ranks high-growth, privately-held companies with under $250 million in annual revenue. The methodology according to Forbes:

Though we prize growth numbers on our Most Promising list, top line doesn’t say everything. We want sustainable growth, so we strive to take a holistic gauge of the companies that apply. Over the course of four months we reviewed hundreds of applications from businesses across the country. The final assessment is based on growth (both in sales and hiring), quality of management team and investors, margins, market size and key partnerships.

Joining the ranks of such high growth startups like Instacart, Slack and Box as well as close-to-our-heart local franchises such as Pizza Studio and 9Round, we are grateful and honored by this achievement.

Continuing the trend of accomplishments from last year, this marks the beginning of a great 2015 and we look forward to maintaining the trend in the year to come! #SignpostWins

Signpost Named Top Workplace by Crain’s – Opens Doors for NewCo NY

Crain's Best Places to Work

October has proven to be to be quite an impressive month for Signpost! Not only were we named among Crain’s Best Places to Work in New York City, but we also opened the doors for non-employees to our new Chelsea digs for the first time during NewCo New York.

It was a pleasure to be able to show off more about our unique team culture, and give the NewCo attendees a view into life at Signpost.

Signpost Named Top Workplace by Crain’s - Opens Doors for NewCo NY


After the tour, our guests sat down with Signpost’s CEO Stuart Wall to hear direct lessons from him on on fundraising, execution, customer acquisition and more.

As NewCo attendees, we also greatly appreciated the opportunity to visit other NYC startups in high growth phase. Thanks again to Kiip and Rebelmouse for the interesting presentations on the future of mobile advertising and publishing.

Also, thanks again to NewCo for giving us the opportunity to showcase our culture and vision of empowering small businesses. If you missed the event, but like what you hear…never fear – we’re hiring!

Signpost New York Office: Not Just Another Job At A High-Energy, Fast Growing and Hiring Tech Startup To Watch

Over the past decade, New York City has developed a strong tech community hosting several success stories and a large talent pool with diverse backgrounds. Plus it’s NYC: the city that never sleeps and has everything you could ask for ranging from bars & restaurants to parks to entertainment to top sports teams to a short trip to the beach. Signpost launched our company in New York in 2010. Since then we’ve built a great team, we’ve joined the likes of fellow New York startups Etsy and Kickstarter to reshape small business, and we’ve been named one of America’s Most Promising Companies by Forbes.

Signpost New York Engineering Team

For the past three years we’ve been in two different offices in SoHo, and currently employ over 50 people in New York. When you visit our Vandam Street office and get out of the elevator on the 2nd Floor, you immediately get a sense of the excitement working at Signpost. We play different music all day long including rock, electronic dance, hip-hop, and even country when Chris Gannon gets his chance. It exemplifies our work environment with a diverse and high-energy group of people all contributing to a common goal. The team has respect for and is supportive of each other, whether it is the engineering team launching a new feature or one of the sales reps making a sale.


New York is our first Signpost office and the headquarters where the Executive Team works when they are not traveling to Austin or Denver. Like the city, our New York office has a vibrant culture where things move fast. You have to be adaptable and do well with change. We make decisions quickly and act on them even faster. Everyone comes to work every single day fighting for small businesses and focusing on impact, which is how we’re building the next billion dollar company.

The work hard play hard culture also means that we celebrate our successes and organize outside of work activities for those that are interested. Whether it’s a team dinner or a company happy hour on a local rooftop deck, it’s always great to realize that you enjoy being with the people you work with. We’re a competitive group inside and outside the office. We participate in local sports events, resulting in winning the urban soccer league and lots of fun playing basketball.

Signpost New York Team Happy Hour

Soon we’ll leave our familiar SoHo office space and move to our new location on 26th and 6th in Silicon Alley. We’ll be entering our own built out space with the perks of a ping pong table, spacious kitchen with more snacks and a professional kegerator, and plenty of room for hiring new team members that are excited to empower local businesses. If you’re a (potential) leader in your field and ready to win, see if there’s a fitting job opening or reach out to us.

Signpost Team Pictures

[alpine-phototile-for-instagram user=”signposthq” src=”user_tag” tag=”signpostwins” imgl=”instagram” style=”wall” row=”3″ size=”L” num=”9″ shadow=”1″ align=”center” max=”100″]

Signpost Raising Money With Beard Growing-Men

Signpost Manuary

Did you expect this post would detail how we raised our Series ‘B’? Wrong. Then at least it must be about the Signpost Super Bowl ad, right? While it would be one way to spend our latest round within 2:30 minutes, it’s not. Instead we want to share that Signpost has put heads (and chins and cheeks) together to use our growing team, dedication and competitive culture for a noble cause.

Manuary in the Signpost Austin office

Manuary in the Signpost Austin office

For the past weeks the masculine part of our team has been living ‘Manuary’. Manuary is our male equivalent of January in which we pause our daily practice of shaving and use this time to promote and fundraise for a local, non-profit charity organization. This year we’re raising awareness of mental health issues and donating 100% of the proceeds to The Mental Health Association of Morris County.

Manuary in the Signpost Denver office

Manuary in the Signpost Denver office

We’ve seen an overwhelming response from Signpost employees in our New York, Austin, and Denver offices as well as from our network of sponsors: in less than a week of our launch, the campaign received more than 125 donations totaling over $5,000, quickly surpassing the $3,000 fundraising goal.

Manuary in the Signpost New York office

Manuary in the Signpost New York office

We just passed the $9,000 mark with 5 days to go. We ask you to review our campaign and please help us and MHAMC go beyond $10,000. Our Manuary has been a success already and we can’t wait to repeat this again next year!

UPDATE: We ended the Manuary campaign with around $11,000 to donate to MHAMC and great additional exposure for this cause in the Daily Record and publications. Thank you everyone that has been part of this from growing beards to donating to sharing.


Copyright © 2017 Signpost Local Marketing Blog

Theme by Anders NorenUp ↑