Signpost Local Marketing Blog

Category: Signpost Austin (page 1 of 2)

Glassdoor Names Stuart Wall A Highest Rated CEO

Today Signpost’s CEO Stuart Wall was named one of Glassdoor’s highest rated CEOs.


Glassdoor, known as the most transparent jobs and careers marketplace, releases this annual report highlighting the Highest Rated CEOs in several countries. Stu ranks #16 out of 25 on the list of U.S. of companies (with less than 1,000 employees) with a 92% approval rating!

For those already familiar with our company culture, this isn’t going to come as a great shock. Employees, partners and investors all know that you can count on Stu to lead and that his door is always open for new opinions or a friendly hello.

As the CEO and founder of Signpost, Stuart oversees strategy, product development, sales and marketing. Stuart launched Signpost in 2010 and has since led the company through initial funding from Google Ventures and Spark Capital to the large, growing business Signpost is today.

CEO approval ratings are gathered through Glassdoor’s online company review survey, which seeks to gain current and former employee sentiment about job and company satisfaction, the work environment and the culture.

Check out the complete list here.

Signpost’s CEO on This Week in Startups with Jason Calacanis

Veteran tech industry titans and early stage entrepreneurs know to tune into This Week in Startups for smart advice and the latest bleeding edge news from Silicon Valley.

Signpost’s CEO Stuart Wall recently joined host Jason Calacanis to talk about our company’s growth and why he’s bullish on Main Street tech in 2015.

For more insight into Signpost’s breakout 2014, and why Jason is more excited than ever about being an investor watch the full episode now!

13 Things that Inevitably Happen When You Start Working at Signpost

Working at a start-up is different than a traditional office atmosphere. Waay different. Suits & ties are exchanged for Bahama Tees and cargo shorts (but not really), earphones are replaced by communal music (DJ’s always welcome), and Mondays around the water cooler turn into hang-outs by the keg.

Signpost is no different – and after an extensive poll of our incredible office managers in Austin, Denver and New York, we’ve narrowed down 13 things that makes a Signposter, well a Signposter.

1. You use the word ‘Impact’ in every other sentence


We all have an impact every day and sometimes, you’ll find yourself using ‘Impact’ as a filler word like ‘uhm’ and ‘hmm.’

2. You tell your friends to choose small local businesses when they shop

Is this chicken local?

And lecture them about the reasons why they should if they don’t.

3. You are amazed by how much work you can do with music that belongs in a night club

Who knew ‘Animals’ (by Martin Garrix) was such a good song to make calls and write emails.

4. You always want to win even if there’s no competition

challenge accepted

You can make a competition out of anything and that crazy drive to win can spill into your interactions outside of the office.

5. You start the year without shaving


Move over Movember, at Signpost we’re all about Manuary. Halfway through this year’s annual Manuary fundraiser and we’ve already passed the $6,000 mark in donations! That’s a lot of hair.

6. You have experienced different office space as the company grows quickly

Signpost Office

At least you’ll master the art of making new friends! Oh wait…still the same people.

7. Your favorite clothing brand is Max the Mole


Nordstrom super-saver deal going on? Kenneth Cole? No thanks, I got Max the Mole.

8. Your middle name is Coffee and Seltzer

You can call me Seltzer…Coffee Seltzer. And you know to grab extra packs of Hazelnut when re-stock day comes around.

9. You can help anybody to get found


You’ve spent so much time helping local businesses get found, you’ve mastered the art of finding the needle in the haystack – on multiple occasions.

10. You have preferred ping pong paddle and go-to partner for doubles


Doubles? Doubles.

11. You know new hires by their lack of a GIF game

Oh, no gif in your email reply? You must be new here.

12. You high-five so much your hands are numb

Whenever a sale is made, you tense in anticipation of the incoming high-fives – in the best way possible.

13. You love it here


Cause at the end of the day, we’re all here for one reason – to empower local businesses to be the best they can be and have fun in the process.


Signpost on the 2015 Forbes America’s Most Promising Companies List

Screen shot 2014-01-24 at 3.15.17 PM

Forbes just published their list with America’s Most Promising Companies. We’re proud to say that Signpost has made the list once again at #94 after also being part of it in 2014.

As a recap, this annual list reviews and ranks high-growth, privately-held companies with under $250 million in annual revenue. The methodology according to Forbes:

Though we prize growth numbers on our Most Promising list, top line doesn’t say everything. We want sustainable growth, so we strive to take a holistic gauge of the companies that apply. Over the course of four months we reviewed hundreds of applications from businesses across the country. The final assessment is based on growth (both in sales and hiring), quality of management team and investors, margins, market size and key partnerships.

Joining the ranks of such high growth startups like Instacart, Slack and Box as well as close-to-our-heart local franchises such as Pizza Studio and 9Round, we are grateful and honored by this achievement.

Continuing the trend of accomplishments from last year, this marks the beginning of a great 2015 and we look forward to maintaining the trend in the year to come! #SignpostWins

Signpost Named Top Workplace by The Austin American Statesman

Signpost Named Top Workplace by The Austin American Statesman

After being named Top Workplace by Crain’s in October, this week Signpost has been listed as a 2014 Top Workplace by The Austin American Statesman. You can find the full list here, with Signpost being included in the ‘Small Employers (149 or fewer employees)’ category.

We’re honored to be included in this list that covers one of the hottest startup and tech communities of the country, and being featured among fellow pioneering companies such as WP Engine, Tableau Software, Microsoft and

The Signpost Austin office is nearing our 2nd anniversary. While we’ve come a long way since and have grown the team significantly with a stellar local sales management team, we’re proud that we continue to offer an exciting and driven environment while ensuring fun among the team and occasionally bringing along our best friend.

Click here to learn more about Signpost and our available jobs in Austin.

Signpost Nominates Our Top Dog!

Signpost is Top Dog! In celebration of Pet Week, Fast Company is on the lookout for America’s Top Office Dog. Here at Signpost, we nominate Wolf – not only are his social networking skills on point, but he’s a total ham. Wolf has demonstrated fearless leadership and remarkable sales skills since he was a pup.  He comes into the Austin, TX office each Friday with tons of energy to get the sales floor pumped up and ready to cold call. There’s nothing more motivational than a wagging tail and an excited lick after closing a deal to get you to close another one! Here are a few of Wolf’s Top Dog moments:

  • He’s first to rally the troops and show them what hard work and a pawsitive attitude can achieve!
  • Even when he’s in long leadership meetings, he makes sure to periodically keep an eye on the sales floor and make sure no one needs assistance.
  • He always makes sure to carefully choose what he’ll wear to the office each day. Professionalism is key for Wolf, and he always wants to set a good example.
  • Wolf is a strong advocate of carpooling. He is a positive influence for both our office and the environment.
  • He always shows up to work on time and ready to go at 8am.
  • And finally, he understands that having a work-life balance is key. You have to have your outside hobbies in order to bring your A-game into the office.

If that face didn’t already convince you, all of these reasons combined should make it clear that Wolf is the perfect candidate for Fast Company’s Top Dog. Signpost wins, and so do our pups! Don’t forget to vote!

Signpost Austin Office: Combining Fun And Results At A Growing Texas Tech Startup

Austin is a hotspot for technology startups to start a business or open a new office. It has a thriving community and a lot of talented people are moving to Austin. In fact, it has become the fastest growing city in the U.S. with 110 people per day moving here. This has made it a great place to hire and grow a company, and the city to watch for new technology companies. Austin has a similar vibe to the Mission district in San Francisco and Brooklyn in New York, which happen to be two of the most popular locations for tech startups. Another feat that has put Austin on the map in the tech scene are the numerous popular festivals including SXSW.

We opened our Signpost Austin office in 2012 as our second company location after New York and before Denver. The Signpost Austin office culture is similar to the other offices reflecting our broader company culture. We have a young, hungry group of people that get along well inside and outside of work. This makes our happy hours, team events such as golf outings and bbqs, and day-to-day work a lot of fun. On top of that we take pride in having a big impact for small businesses and our company, encouraged by some healthy competition between offices and among each other.

Our Austin specific traditions have been initiated by different team members over time. For example, we have a ‘bring your dog to work’-day. As we work hard, we want the office to be a place where you want to be and can enjoy your days – what better than having man’s best friend on your side. As an extension of this weekly event we’ve also started a fund raiser for Austin Pets Alive.

We take advantage of local city events like Blues on the Green and Bat Fest and plan to do a tubing trip all together. Our office has a basketball hoop and ping pong table to play some games during breaks, and at the end of the day we open up our kegerator to celebrate the wins of the day. While all Signpost offices have individual songs when sales reps close a deal, Austin has the most country music songs by far.

As far as promising career perspectives, with a solid effort someone can rise to the top quickly. Top performers are provided great opportunities for growth in shorter timelines than any other company offers. In as little as a year, a top performer can be a leader on the sales floor and be offered opportunities on our management or national sales teams.

Our office has grown into an amazing group of bright and driven people with similar goals. We plan to grow our office substantially by the end of 2014. This means there will be more than double the people, double the number of deals being closed, double the amount of customer experience reps to support our clients and double the amount of wins to celebrate. It will be more and more fun as we grow. So if you are looking for a job at a growing startup in Austin and want to be part of an exciting team while having a big impact everyday, look at our job openings and consider starting your career at Signpost!

Signpost Team Pictures

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Signpost Raising Money With Beard Growing-Men

Signpost Manuary

Did you expect this post would detail how we raised our Series ‘B’? Wrong. Then at least it must be about the Signpost Super Bowl ad, right? While it would be one way to spend our latest round within 2:30 minutes, it’s not. Instead we want to share that Signpost has put heads (and chins and cheeks) together to use our growing team, dedication and competitive culture for a noble cause.

Manuary in the Signpost Austin office

Manuary in the Signpost Austin office

For the past weeks the masculine part of our team has been living ‘Manuary’. Manuary is our male equivalent of January in which we pause our daily practice of shaving and use this time to promote and fundraise for a local, non-profit charity organization. This year we’re raising awareness of mental health issues and donating 100% of the proceeds to The Mental Health Association of Morris County.

Manuary in the Signpost Denver office

Manuary in the Signpost Denver office

We’ve seen an overwhelming response from Signpost employees in our New York, Austin, and Denver offices as well as from our network of sponsors: in less than a week of our launch, the campaign received more than 125 donations totaling over $5,000, quickly surpassing the $3,000 fundraising goal.

Manuary in the Signpost New York office

Manuary in the Signpost New York office

We just passed the $9,000 mark with 5 days to go. We ask you to review our campaign and please help us and MHAMC go beyond $10,000. Our Manuary has been a success already and we can’t wait to repeat this again next year!

UPDATE: We ended the Manuary campaign with around $11,000 to donate to MHAMC and great additional exposure for this cause in the Daily Record and publications. Thank you everyone that has been part of this from growing beards to donating to sharing.


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