Signpost Blog for Smart, Connected Commerce

Category

Salons

Best practices for salon and beauty professionals to generate more new and repeat business.

Infographic: 2017 Holiday Spending Projections by the Numbers

If you’re like most local business owners, then you might expect to amass 20-40% of your annual revenue in the final two months of the year. But even with the holiday season creeping earlier and earlier each year, such a… Continue Reading →

The Red Door: Uncovering Actionable Customer Insights to Boost Online Reputation

The Red Door by Elizabeth Arden is a luxury spa group with 29 locations across the U. S. Since the first location opened in New York City in 1910, Elizabeth Arden’s approach has pioneered “an intelligent union of nature and… Continue Reading →

Online Review Directory: The Sites That Need to Be On Your Reputation Management Radar

It’s no surprise that comprehensive reputation management strategies have become mandatory for businesses of every size in 2017. The subject seems to be trending on just about every business news site, from the enterprise through SMB. Studies focusing on the… Continue Reading →

Optimizing Store or Office Layout for Conversions

Ever-changing consumer expectations and trends can keep even the most agile business owners on their toes. With a new crop of innovative businesses in both the retail and services (offering on-demand everything) thriving alongside large retailers struggling to level-up their… Continue Reading →

Low-Cost Tips for Promoting Your Day Spa

A few years ago we wrote this post on spa marketing tips to help such businesses create a comprehensive promotion strategy. We’ve heard from many businesses who have made the mistake of assuming any promotion requires a massive investment, but luckily this… Continue Reading →

2017 Trends #1: Evolving Customer Lifecycle

As emerging innovations continue to change the way brands engage with and build relationships with their customers, it’s critical to stay  at the forefront of these trends. Early adoption and application can be a differentiator for brands looking to gain the competitive… Continue Reading →

The 2016 Holiday Planning Toolkit for Salons

Have you heard? The holiday season isn’t reserved just for retail anymore! As consumers seek out creative gift ideas for those on their holiday lists, they’re turning more often to options that can provide an experience over possessions.  All sorts of… Continue Reading →

Infographic: Online Reviews and Revenue Potential

When it comes to your business, it’s hard not to get caught up in the drama of online reviews. And for good reason; each glowing, five-star review that comes in can be the closest thing to an acknowledgement of a job… Continue Reading →

The Complete Salon Marketing Checklist

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes… Continue Reading →

Nail Salons: Creating a Referral Program That Works

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes… Continue Reading →