Signpost Blog for Smart, Connected Commerce

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Reviews

The Future of Commerce: The Impact of Location-Based Reviews on Revenue

In 2017, there’s no denying the integral role that reviews play in the evolving customer journey. Still, brands struggle to centralize their data collection around reviews and understand the impact that online ratings have on their bottom line. Creating a… Continue Reading →

The 2016 Holiday Planning Toolkit for Salons

Have you heard? The holiday season isn’t reserved just for retail anymore! As consumers seek out creative gift ideas for those on their holiday lists, they’re turning more often to options that can provide an experience over possessions.  All sorts of… Continue Reading →

Infographic: Online Reviews and Revenue Potential

When it comes to your business, it’s hard not to get caught up in the drama of online reviews. And for good reason; each glowing, five-star review that comes in can be the closest thing to an acknowledgement of a job… Continue Reading →

Creating a Stronger Online Presence for Your Dry Cleaning Business To Attract More New Customers

August is Cleaning Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your cleaning service and driving more new and repeat business.  Not a cleaning professional? Don’t worry, we’ll still be sharing… Continue Reading →

Improving Your Online Presence to Acquire More New Patients for Your Chiropractic Business

July is Health and Medical Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing best practices and strategies specifically for marketing your practice and driving more new and repeat business.  Not a medical professional? Don’t worry, we’ll… Continue Reading →

Gym and Fitness Businesses: How To Build A Stronger Online Presence

June is Gym and Fitness Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for gym owners, trainers,… Continue Reading →

The Complete Salon Marketing Checklist

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes… Continue Reading →

Meet Mia: A New Way To Connect With Customers

Last month Mia was born. You might have read about it in some leading media outlets, but now that she’s arrived, we wanted to introduce you to her ourselves. Drum roll, please… Mia is the world’s first artificially intelligent marketing… Continue Reading →

Hair Salons: Creating a Powerful Online Presence

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes… Continue Reading →

Salon Marketing 101: Positioning Your Salon For Success

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes… Continue Reading →