Signpost Blog for Smart, Connected Commerce

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Reviews

How Local Businesses Can Harness Data To Gain Customer Insights

  By now, you’ve probably heard a million times how essential data has become to the success of your business. But, oftentimes it can be intimidating to incorporate data collection and analysis into your current processes, technology, and systems. It… Continue Reading →

Online Review Directory: The Sites That Need to Be On Your Reputation Management Radar

It’s no surprise that comprehensive reputation management strategies have become mandatory for businesses of every size in 2017. The subject seems to be trending on just about every business news site, from the enterprise through SMB. Studies focusing on the… Continue Reading →

Adapting to a Nonlinear Customer Journey

Navigating the customer journey has never been smooth sailing. Prior to the digital age, businesses had more control over their brand and marketing messages (whether in print, radio or television), which were able to pave the way for a defined set of… Continue Reading →

Recreation Businesses: Lessons Learned from the Online Reputation of Top U.S. National Parks

Hard to believe, but summer is just around the corner! With the weather heating up and children soon breaking from school, outdoor recreation businesses are poised to see an annual influx of visitors over the next few months, ready to… Continue Reading →

Online Reviews Projected to Cost Trump $66M

As President Trump continues to be a controversial figure on the world stage, a large contingent of Americans are taking to online review sites to share their approval or air grievances. Yelp and Google ratings for Trump hotels have become… Continue Reading →

2017 Trends #1: Evolving Customer Lifecycle

As emerging innovations continue to change the way brands engage with and build relationships with their customers, it’s critical to stay  at the forefront of these trends. Early adoption and application can be a differentiator for brands looking to gain the competitive… Continue Reading →

The Future of Commerce: The Impact of Location-Based Reviews on Revenue

In 2017, there’s no denying the integral role that reviews play in the evolving customer journey. Still, brands struggle to centralize their data collection around reviews and understand the impact that online ratings have on their bottom line. Creating a… Continue Reading →

The 2016 Holiday Planning Toolkit for Salons

Have you heard? The holiday season isn’t reserved just for retail anymore! As consumers seek out creative gift ideas for those on their holiday lists, they’re turning more often to options that can provide an experience over possessions.  All sorts of… Continue Reading →

Infographic: Online Reviews and Revenue Potential

When it comes to your business, it’s hard not to get caught up in the drama of online reviews. And for good reason; each glowing, five-star review that comes in can be the closest thing to an acknowledgement of a job… Continue Reading →

Creating a Stronger Online Presence for Your Dry Cleaning Business To Attract More New Customers

August is Cleaning Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your cleaning service and driving more new and repeat business.  Not a cleaning professional? Don’t worry, we’ll still be sharing… Continue Reading →