Signpost Local Marketing Blog

Category: Referral Marketing

Last-Minute Valentine’s Day Promotion Ideas for Florists

The big day is finally here! For floral professionals, Valentine’s Day can be responsible for a bulk of revenue in the first quarter of the year. With over 110 million roses being purchased, and $18.2 billion projected to be spent this year, it’s to position your business for optimal success during this lucrative time. And although that sum seems overwhelming, it is 7.6% less than was spent for Valentine’s Day in 2016, proving how vital it is to understand evolving customer behaviors in order to drive more returns.

2017 Valentine’s Day Cheatsheet for Florists

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Getting More Referrals For Your Auto Repair Shop

September is Automotive Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your auto service and driving more new and repeat business. 

Not an auto professional? Don’t worry, we’ll still be sharing insights that will help you to promote  your local business, acquire new customers, and encourage loyalty. Want your industry to be the next featured month? Drop us a line, and let us know!


more customers for auto service

Like an engine that requires clean oil to keep the entire car running smoothly, your auto shop needs to be actively working to generate more customers in order to keep your business healthy. One of the most effective ways to secure more new customers is to leverage your existing base. Depending on how long your shop has been a part of the community, you might have some customers who have been coming to you for years and with whom you have a good rapport. Each of these individuals —and others — can help ensure you enjoy a steady stream of new clients that will keep coming back. Referrals comprise 60% of all new business, on average, so try out some of these steps and keep growing your business!

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Getting More Referrals for Your Home Cleaning Business

August is Cleaning Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your cleaning service and driving more new and repeat business. 

Not a cleaning professional? Don’t worry, we’ll still be sharing insights that will help you to promote  your local business, acquire new customers, and encourage loyalty. Want your industry to be the next featured month? Drop us a line, and let us know!


ways to market cleaning business

Letting strangers into your home can be daunting, so put yourself in your customers’ shoes when advertising your cleaning business. Oftentimes, consumers want to find a cleaning service that comes recommended by a friend or trusted source, which makes referrals especially important in this line of work. According to the New York Times, 65% of all new business comes from referrals, but as we learned in our referral marketing series, it’s not enough to sit and wait for them to come to you. You must create a comprehensive strategy, cultivate a “referrals mindset”, and start implementing procedures that can be put into place in order to drive more new business.

Incentives

First, you need to decide on the type of offer you want to use. It’s important that you do the math to ensure that it’s compelling enough to keep customers motivated to send referrals your way, without causing you to lose money on the deal. Depending on your audience, business model and target you might want to extend a special offer to the more referrals for my cleaning businessreferrer, referee, or both. We’ve seen the most success when both the referring customer and new customer are rewarded, because customers view it as a “win-win” for both themselves and their friend, without feeling selfish.

You should package the offer in a way that will get your customers excited and eager to participate in the program. You can try giving them a finite number of “coupons” that ask, “Want your next cleaning to be free? Get 25% off your next cleaning appointment for each friend that uses one of these 4 coupons.”  Or, you can split it up and instead of getting one free session, they can get 50% off their next, two home cleanings. This will help encourage repeat business on both ends. If you do use coupons, experiment with putting an expiration or “must use by” date that gives interested parties enough time to make their appointments, but still elicits prompt action.

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Pool Cleaning Businesses: Email Campaigns to Get More New and Repeat Customers

August is Cleaning Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your cleaning service and driving more new and repeat business. 

Not a cleaning professional? Don’t worry, we’ll still be sharing insights that will help you to promote  your local business, acquire new customers, and encourage loyalty. Want your industry to be the next featured month? Drop us a line, and let us know!


ways to market cleaning business

As we head reluctantly into the last month of summer, there is no more timely specialization than pool maintenance and cleaning! Depending on your geographic pool cleaning more customerslocation, there are varying degrees of seasonality associated with this type of business, which present its own host of challenges. It’s vital to keep customers engaged, even in the off-season, to make sure you make a splash (and that they remember you) when the thaw comes. Check out these email campaigns that will help you improve customer retention, and also help you bridge the online-to-offline gap to convert more new customers!

As we learned in last week’s post, promoting your pool cleaning business starts with a strong website, which is your hub for all marketing activities. You need a home base to direct current and prospective customers to introduce them to your company, services, pricing and reputation in the community. Your site should not only make the statement that you take your business very seriously, but is also a great way to collect leads and opportunities for new business. Every great email campaign, starts with a quality list!

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Promoting Your Medical Practice

July is Health and Medical Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing best practices and strategies specifically for marketing your practice and driving more new and repeat business. 

Not a medical professional? Don’t worry, we’ll still be sharing insights that will help  you to promote  your local business, acquire new customers, and encourage loyalty. Want your industry to be the next featured month? Drop us a line, and let us know!


Health Services Marketing

As a medical professional, you’ve probably developed a reflex that causes your skin to crawl anytime you hear or talk about your work as a “business”. For many that’s what keeps you committed to serving your patients and carrying out the essential tasks to keep them healthy and safe. Sometimes it’s hard to remember that at the end of the day, your practice is a business like anything else, and as such requires a bit of diligence when it comes to promotion and marketing.  Patients are the lifeblood of any health and medical practice, and deserve your dedication, but at the same time you still need to keep the lights on.

Without sacrificing much of your valuable time, you can still stay on top of your marketing strategy. In order to do this, we’re prescribing the following promotion ideas, to keep your practice thriving, so you can focus on what really matters. Digest these tips, and if you’re still feeling queasy when it comes to your health marketing, call us in the morning.

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Gyms and Trainers: Getting Your Referral Marketing in Shape

June is Gym and Fitness Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for gym owners, trainers, and fitness professionals. If that includes you, it’s time to whip your marketing into shape by getting the most out of these high-ROI techniques. If not, don’t worry, we’ll still be sharing our usual resources that can help you effectively market your local business. And keep your eyes peeled, your industry might be the one we feature next month!


marketing your gym or fitness business

Now that you’ve optimized your business’s online presence to ensure that customers can easily find you, it’s time to work on driving more value from current members or clients. Referrals are the lifeblood of any fitness business, and comprise 65% of all new business, according to the New York Times. With the inherent trust that comes with the recommendation of a friend at a time when consumers are more informed and skeptical of traditional advertising, referrals are invaluable. Stop leaving them to chance, and create a comprehensive plan that will allow you to keep your client pipelines full.

Download The Complete Gym & Fitness Marketing Cheatsheet

Cultivating a Referrals Mindset

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