Signpost Blog for Smart, Connected Commerce



How to Build Your SMS Marketing List

To many, giving away your phone number may seem more personal than handing over an email address. But businesses that are able to convince customers to sign up for SMS marketing messages can enjoy engagement rates up to eight times… Continue Reading →

Do You Know Your Audience?

The old adage “Don’t put all your eggs in one basket” applies to the business world too. One strategy for always staying ahead of the competition is diversifying your business. The better you can diversify your product lineup, the more… Continue Reading →

How Identify Lapsed Customers (and Win Them Back)

A recent study from the Harvard Business Review found that customer relationships are now more important than traditional brand assets (trademarks, logos, etc). With the overload of advertising and information in the digital marketplace, loyal customers provide valuable data, opportunities for… Continue Reading →

A Marketing Plan for Local Businesses

A study by Marketo shows that businesses with documented marketing plans are more likely satisfied with their marketing efforts than those without one. But according to the same study, small companies aren’t implementing this strategy as widely as larger ones: only… Continue Reading →

3 Reasons Your Local Business Needs a CRM

Part database, part prospect insights, customer relationship management (CRM) systems are essential when it comes to keeping track and staying in touch with potential customers. This kind of detail-oriented tracking is even more important in smaller businesses, where each and every… Continue Reading →

How to Know Whether Your Online Marketing is Working

Retail magnate John Wanamaker once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Fortunately, more than 100 years later, advanced technologies now exist that can tell you exactly which… Continue Reading →

What’s the Real Cost of a Bad Review?

Technological advances have made customer reviews more important than they’ve ever been. Today, a bad customer service experience can travel twice as fast and reach twice as many people as it once did simply because platforms like Yelp, Facebook, and… Continue Reading →

Top Tactics for Marketing Your Local Business

The ability to implement effective marketing is what differentiates thriving businesses of any size from struggling ones. There are a number of marketing techniques small businesses can use, but making sure to use the right tactics will save your business… Continue Reading →

5 Things An Effective CRM Should Tell You About Your Customers

Looking to spark more sales for your local business this month? Get to know your customers better! In recent research, Gallup found that “consumers will give more money to the businesses they feel emotionally connected to,” resulting in a “23%… Continue Reading →

4 Reasons SEO is Not Enough for Local Marketing

Few people need to be convinced of the importance of Search Engine Optimization (SEO). With a total of 64 percent of all web traffic likely coming from organic searches, it’s definitely a meaningful way to surface your business to potential customers. Local SEO continues… Continue Reading →