Signpost Blog for Smart, Connected Commerce

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NEW: Quickbooks Integration Adds More Contacts, Drives More Outcomes

Here at Signpost we understand the enormous amount of time and effort that goes into running a small business. That is why we are constantly working to improve our product so that it enables our customers to drive more outcomes… Continue Reading →

Signpost Quarterly Update

This is the inaugural edition of a quarterly update on our progress for employees, customers and partners. Signpost is off to a tremendous start in 2018. This year we’ve already helped thousands of small businesses create over 5.5 million customer… Continue Reading →

Part 3: The Future of Local Business with Andrew Mondi

In the world of Amazon, IKEA, and Best Buy, the local business is at a crossroads. It’s no longer enough to merely offer a product. You’ve got to set yourself apart.  But how do you do that? On the most recent… Continue Reading →

Part 1: The Future of Local Business Series with Stu Wall

Despite the rapid growth of Amazon eCommerce, most of the things you buy are face-to-face. That’s right: 92% of the consumer economy is local. Two-thirds of the local economy is service-based, and if your business falls in that category, we… Continue Reading →

How to Get a Cult Following For Your Small Business

It’s one thing to have customers. It’s an entirely different thing to have devotees. We’ve all met someone who loves a certain brand so much that they sing its praises to everyone they know. They may even consider it a… Continue Reading →

Report: Customer-Centric Commerce Strategies

Move over, omnichannel, innovative brands are seeing great returns from customer-centric commerce approaches that prioritize consumers’ evolving buying preferences. With over 95% of consumers reporting they frequently or occasionally shop from both a brand’s website and in-store, there’s an urgency to be… Continue Reading →

The Best Funding Options for Minority-Owned Businesses

According to a 2012 survey by the US Census Bureau, there were 5.8 million minority business owners in the United States, a 39% increase from 2007. Further, employment at minority-owned firms jumped 33% to 7.7 million, a clear indication that… Continue Reading →

6 Essential Resources for Veteran Entrepreneurs

You’ve served your country proudly, and you’re about to turn the next page in your life—entrepreneurship. But before you go about starting and opening a business, there are some easy tips, resources, and tricks that will make your transition from… Continue Reading →

Can Local Businesses Win Big on Super Bowl Monday?

While the week leading up to the Super Bowl can be business as usual for most consumers, after a weekend spent cheering on their team they’re ready to return to their favorite brands. This time is mostly spent prepping for… Continue Reading →

Getting Your Local Business Involved in Giving Tuesday

Happy Giving Tuesday! The Tuesday following Thanksgiving was first designated as such back in 2012 as a way to officially kick off the charitable season, and serve as a reminder of one of the prevailing values of the season. Despite getting… Continue Reading →