Signpost Blog for Smart, Connected Commerce

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Signpost Quarterly Update

This is the inaugural edition of a quarterly update on our progress for employees, customers and partners. Signpost is off to a tremendous start in 2018. This year we’ve already helped thousands of small businesses create over 5.5 million customer… Continue Reading →

Part 3: The Future of Local Business with Andrew Mondi

In the world of Amazon, IKEA, and Best Buy, the local business is at a crossroads. It’s no longer enough to merely offer a product. You’ve got to set yourself apart.  But how do you do that? On the most recent… Continue Reading →

Part 1: The Future of Local Business Series with Stu Wall

Despite the rapid growth of Amazon eCommerce, most of the things you buy are face-to-face. That’s right: 92% of the consumer economy is local. Two-thirds of the local economy is service-based, and if your business falls in that category, we… Continue Reading →

How to Get a Cult Following For Your Small Business

It’s one thing to have customers. It’s an entirely different thing to have devotees. We’ve all met someone who loves a certain brand so much that they sing its praises to everyone they know. They may even consider it a… Continue Reading →

Report: Customer-Centric Commerce Strategies

Move over, omnichannel, innovative brands are seeing great returns from customer-centric commerce approaches that prioritize consumers’ evolving buying preferences. With over 95% of consumers reporting they frequently or occasionally shop from both a brand’s website and in-store, there’s an urgency to be… Continue Reading →

The Best Funding Options for Minority-Owned Businesses

According to a 2012 survey by the US Census Bureau, there were 5.8 million minority business owners in the United States, a 39% increase from 2007. Further, employment at minority-owned firms jumped 33% to 7.7 million, a clear indication that… Continue Reading →

6 Essential Resources for Veteran Entrepreneurs

You’ve served your country proudly, and you’re about to turn the next page in your life—entrepreneurship. But before you go about starting and opening a business, there are some easy tips, resources, and tricks that will make your transition from… Continue Reading →

Can Local Businesses Win Big on Super Bowl Monday?

While the week leading up to the Super Bowl can be business as usual for most consumers, after a weekend spent cheering on their team they’re ready to return to their favorite brands. This time is mostly spent prepping for… Continue Reading →

Getting Your Local Business Involved in Giving Tuesday

Happy Giving Tuesday! The Tuesday following Thanksgiving was first designated as such back in 2012 as a way to officially kick off the charitable season, and serve as a reminder of one of the prevailing values of the season. Despite getting… Continue Reading →

How to Reach Your Local Business’s Goals With the Right Financial Reports

Pop quiz! Do you know if your business is on track to hit its financial goals for the year? Sorry to put you on the spot like that and don’t let it make you sweat. Truth be told, an estimated… Continue Reading →