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How to Get a Cult Following For Your Small Business

It’s one thing to have customers. It’s an entirely different thing to have devotees. We’ve all met someone who loves a certain brand so much that they sing its praises to everyone they know. They may even consider it a… Continue Reading →

Report: Customer-Centric Commerce Strategies

Move over, omnichannel, innovative brands are seeing great returns from customer-centric commerce approaches that prioritize consumers’ evolving buying preferences. With over 95% of consumers reporting they frequently or occasionally shop from both a brand’s website and in-store, there’s an urgency to be… Continue Reading →

The Best Funding Options for Minority-Owned Businesses

According to a 2012 survey by the US Census Bureau, there were 5.8 million minority business owners in the United States, a 39% increase from 2007. Further, employment at minority-owned firms jumped 33% to 7.7 million, a clear indication that… Continue Reading →

6 Essential Resources for Veteran Entrepreneurs

You’ve served your country proudly, and you’re about to turn the next page in your life—entrepreneurship. But before you go about starting and opening a business, there are some easy tips, resources, and tricks that will make your transition from… Continue Reading →

Can Local Businesses Win Big on Super Bowl Monday?

While the week leading up to the Super Bowl can be business as usual for most consumers, after a weekend spent cheering on their team they’re ready to return to their favorite brands. This time is mostly spent prepping for… Continue Reading →

Getting Your Local Business Involved in Giving Tuesday

Happy Giving Tuesday! The Tuesday following Thanksgiving was first designated as such back in 2012 as a way to officially kick off the charitable season, and serve as a reminder of one of the prevailing values of the season. Despite getting… Continue Reading →

How to Reach Your Local Business’s Goals With the Right Financial Reports

Pop quiz! Do you know if your business is on track to hit its financial goals for the year? Sorry to put you on the spot like that and don’t let it make you sweat. Truth be told, an estimated… Continue Reading →

Testimonials: Ask and Ye Shall Receive

To quote social media expert Brian Solis, “Welcome to a new era of marketing and service, in which your brand is defined by those who experience it.” The digital age has made it easier for consumers to research information on… Continue Reading →

4 Tricks for Building Relationships with Your Customers

Customer relationships are the foundation for any company in need of growth and profit. After all, 78 percent of consumers  do not complete a transaction if they’ve received poor service. But cultivating these relationships, and giving customers want they want, can… Continue Reading →

Strategies for Boutique Marketing Agencies

When it comes to the digital age, boutique marketing agencies actually have the leg-up against larger, more traditional firms. That’s because boutique agencies usually have much more agility in adapting to technological advances and new consumer expectations. As Michael Litman,… Continue Reading →