Signpost Blog for Smart, Connected Commerce

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Referral Marketing

Referral marketing is a great way to drive even more revenue from an existing customer base. Discover the best tips and tricks to exponentially expand your business.

5 Scheduled Email Campaigns You Can Set and Forget

Fall is officially upon us and with it, the onslaught of reminders for local businesses to start focusing on the holiday season. While this may feel premature, October does kick off a series of national holidays important to many SMB’s… Continue Reading →

How to Identify and Activate Brand Advocates

Customer marketing is an essential component of every local marketing strategy, as well as one of the most sustainable ways to grow your business. Specifically advocate and referral marketing in particular are tremendous opportunities for businesses to expand their reach,… Continue Reading →

How Local Businesses Can Harness Data To Gain Customer Insights

  By now, you’ve probably heard a million times how essential data has become to the success of your business. But, oftentimes it can be intimidating to incorporate data collection and analysis into your current processes, technology, and systems. It… Continue Reading →

Adapting to a Nonlinear Customer Journey

Navigating the customer journey has never been smooth sailing. Prior to the digital age, businesses had more control over their brand and marketing messages (whether in print, radio or television), which were able to pave the way for a defined set of… Continue Reading →

Last-Minute Valentine’s Day Promotion Ideas for Florists

The big day is finally here! For floral professionals, Valentine’s Day can be responsible for a bulk of revenue in the first quarter of the year. With over 110 million roses being purchased, and $18.2 billion projected to be spent… Continue Reading →

Getting More Referrals For Your Auto Repair Shop

September is Automotive Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your auto service and driving more new and repeat business.  Not an auto professional? Don’t worry, we’ll still be sharing insights that will… Continue Reading →

Getting More Referrals for Your Home Cleaning Business

August is Cleaning Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your cleaning service and driving more new and repeat business.  Not a cleaning professional? Don’t worry, we’ll still be sharing… Continue Reading →

Pool Cleaning Businesses: Email Campaigns to Get More New and Repeat Customers

August is Cleaning Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your cleaning service and driving more new and repeat business.  Not a cleaning professional? Don’t worry, we’ll still be sharing… Continue Reading →

Promoting Your Medical Practice

July is Health and Medical Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing best practices and strategies specifically for marketing your practice and driving more new and repeat business.  Not a medical professional? Don’t worry, we’ll… Continue Reading →

Gyms and Trainers: Getting Your Referral Marketing in Shape

June is Gym and Fitness Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for gym owners, trainers,… Continue Reading →