Signpost Blog for Smart, Connected Commerce

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Marketing Tactics

Last-Minute Valentine’s Day Promotion Ideas for Florists

The big day is finally here! For floral professionals, Valentine’s Day can be responsible for a bulk of revenue in the first quarter of the year. With over 110 million roses being purchased, and $18.2 billion projected to be spent… Continue Reading →

2017 Trends #1: Evolving Customer Lifecycle

As emerging innovations continue to change the way brands engage with and build relationships with their customers, it’s critical to stay  at the forefront of these trends. Early adoption and application can be a differentiator for brands looking to gain the competitive… Continue Reading →

The Future of Commerce: The Impact of Location-Based Reviews on Revenue

In 2017, there’s no denying the integral role that reviews play in the evolving customer journey. Still, brands struggle to centralize their data collection around reviews and understand the impact that online ratings have on their bottom line. Creating a… Continue Reading →

How Your Business Can Get A Better Start on the New Year

Happy 2017! With the holiday rush officially over, hopefully everyone’s had a chance to catch their breath after another successful finale. With another year in the books, it’s the perfect time to take a step back and give yourself some… Continue Reading →

Using a Data-Driven Holiday Strategy to Unlock Full Revenue Potential

As a business owner, you know that the holiday season is more like a marathon than a sprint. And if you’re like most local businesses, you might even depend on these two final months to account for up to 30%… Continue Reading →

10 Holiday Ideas for Your Loyalty Program

The holidays are a great time to thank your best customers for their patronage throughout the year. It’s especially important to reach out to one of your most engaged groups of repeat customers and source of highest lifetime value: the customers currently… Continue Reading →

New: Suggested Offers are Email Promotions That Write Themselves

What would you do with almost an hour back each week? We ask a similar question of local business owners when we interview them for The Art of Local. But, with our latest release, Mia intends to do just that. Today, we’re… Continue Reading →

Infographic: Holiday Season Shopping By The Numbers

For many local business owners, the holiday season really is as the song claims, “the most wonderful time of the year”. However, each year we hear more about the impending rise of online shopping, and are left wondering what impact it will… Continue Reading →

The 2016 Holiday Planning Toolkit for Gym and Fitness Businesses

Holiday season at fitness clubs has traditionally felt more like the calm before the storm, than a time for booming business. With people so busy with holiday events, parties, shopping and more, fitness goals often fall by the wayside. However… Continue Reading →

The 2016 Holiday Planning Toolkit for Salons

Have you heard? The holiday season isn’t reserved just for retail anymore! As consumers seek out creative gift ideas for those on their holiday lists, they’re turning more often to options that can provide an experience over possessions.  All sorts of… Continue Reading →