Signpost Blog for Smart, Connected Commerce

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Mobile Marketing

Promoting Your Medical Practice

July is Health and Medical Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing best practices and strategies specifically for marketing your practice and driving more new and repeat business.  Not a medical professional? Don’t worry, we’ll… Continue Reading →

Gyms and Fitness Businesses: Converting Trial Customers into Members

June is Gym and Fitness Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for gym owners, trainers,… Continue Reading →

The Complete Salon Marketing Checklist

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes… Continue Reading →

Lapsed Customers: 6 Tools to Win Them Back

Customer retention. It’s one of the things that keeps business owners up at night. While relationship-building strategies are essential to the health and growth of a business, many find themselves ensnared in an ongoing battle against a wasteland of lapsed customers. Bain… Continue Reading →

Tanning Salons: Email and SMS Marketing Campaigns To Promote Your Business

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes… Continue Reading →

Salon Marketing 101: Positioning Your Salon For Success

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes… Continue Reading →

Email and SMS Marketing Tips for your Contracting Business

April is Contracting and Home Services month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for… Continue Reading →

How to Promote Your Contracting Business

April is Contracting and Home Services month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for… Continue Reading →

Part Three: Evaluating and Optimizing SMS Marketing Campaigns

By now you’re probably sick of being reminded that SMS marketing has an engagement rate eight times greater than email marketing. But did you know that 43% of customers are more likely to make a purchase when mobile offers are part… Continue Reading →

Part Two: Creative SMS Marketing Campaigns

By now you’re probably sick of being reminded that SMS marketing has an engagement rate eight times greater than email marketing. But did you know that 43% of customers are more likely to make a purchase when mobile offers are part… Continue Reading →