Signpost Blog for Smart, Connected Commerce

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Loyalty Programs

Grow Your Grooming Business By Focusing on These Top Retention Tactics

October is Pet Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your veterinary practice, grooming, training and boarding businesses while driving more new and repeat customers.  Not a pet care professional?… Continue Reading →

Car Wash and Auto Detailers: Increase Repeat Business With These Loyalty Programs

September is Automotive Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your auto service and driving more new and repeat business.  Not an auto professional? Don’t worry, we’ll still be sharing insights that will… Continue Reading →

Promotion Ideas to Acquire New Customers for Your Cleaning Business

August is Cleaning Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your cleaning service and driving more new and repeat business.  Not a cleaning professional? Don’t worry, we’ll still be sharing… Continue Reading →

The Complete Salon Marketing Checklist

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes… Continue Reading →

Meet Mia: A New Way To Connect With Customers

Last month Mia was born. You might have read about it in some leading media outlets, but now that she’s arrived, we wanted to introduce you to her ourselves. Drum roll, please… Mia is the world’s first artificially intelligent marketing… Continue Reading →

Nail Salons: Creating a Referral Program That Works

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes… Continue Reading →

Lapsed Customers: 6 Tools to Win Them Back

Customer retention. It’s one of the things that keeps business owners up at night. While relationship-building strategies are essential to the health and growth of a business, many find themselves ensnared in an ongoing battle against a wasteland of lapsed customers. Bain… Continue Reading →

Tanning Salons: Email and SMS Marketing Campaigns To Promote Your Business

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes… Continue Reading →

Loyalty Programs: 5 Metrics for Evaluating and Optimizing

Attracting new customers is tough. And, too often businesses concentrate all their efforts on this endeavor, when they should be focusing on driving repeat business.  Current customers spend 67% more than new customers, so why not develop a winning program to reward these… Continue Reading →

Loyalty Programs: 4 Creative Rewards To Keep Customers Engaged

Attracting new customers is tough. And, too often businesses concentrate all their efforts on this endeavor, when they should be focusing on driving repeat business.  Current customers spend 67% more than new customers, so why not develop a winning program to reward these… Continue Reading →