Signpost Blog for Smart, Connected Commerce

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Loyalty Programs

The 2016 Holiday Planning Toolkit for Gym and Fitness Businesses

Holiday season at fitness clubs has traditionally felt more like the calm before the storm, than a time for booming business. With people so busy with holiday events, parties, shopping and more, fitness goals often fall by the wayside. However… Continue Reading →

The 2016 Holiday Planning Toolkit for Salons

Have you heard? The holiday season isn’t reserved just for retail anymore! As consumers seek out creative gift ideas for those on their holiday lists, they’re turning more often to options that can provide an experience over possessions.  All sorts of… Continue Reading →

The 2016 Holiday Planning Toolkit for Local Businesses

It may be hard to believe, but it’s already that time of year again! Is it just us, or does it feel as though the holiday season starts a little earlier every year? Retailers can hardly wait until the day after Halloween to… Continue Reading →

Grow Your Grooming Business By Focusing on These Top Retention Tactics

October is Pet Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your veterinary practice, grooming, training and boarding businesses while driving more new and repeat customers.  Not a pet care professional?… Continue Reading →

Car Wash and Auto Detailers: Increase Repeat Business With These Loyalty Programs

September is Automotive Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your auto service and driving more new and repeat business.  Not an auto professional? Don’t worry, we’ll still be sharing insights that will… Continue Reading →

Promotion Ideas to Acquire New Customers for Your Cleaning Business

August is Cleaning Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your cleaning service and driving more new and repeat business.  Not a cleaning professional? Don’t worry, we’ll still be sharing… Continue Reading →

The Complete Salon Marketing Checklist

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes… Continue Reading →

Meet Mia: A New Way To Connect With Customers

Last month Mia was born. You might have read about it in some leading media outlets, but now that she’s arrived, we wanted to introduce you to her ourselves. Drum roll, please… Mia is the world’s first artificially intelligent marketing… Continue Reading →

Nail Salons: Creating a Referral Program That Works

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes… Continue Reading →

Lapsed Customers: 6 Tools to Win Them Back

Customer retention. It’s one of the things that keeps business owners up at night. While relationship-building strategies are essential to the health and growth of a business, many find themselves ensnared in an ongoing battle against a wasteland of lapsed customers. Bain… Continue Reading →