Signpost Blog for Smart, Connected Commerce

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Email Marketing

How to Identify and Activate Brand Advocates

Customer marketing is an essential component of every local marketing strategy, as well as one of the most sustainable ways to grow your business. Specifically advocate and referral marketing in particular are tremendous opportunities for businesses to expand their reach,… Continue Reading →

How Local Businesses Can Harness Data To Gain Customer Insights

  By now, you’ve probably heard a million times how essential data has become to the success of your business. But, oftentimes it can be intimidating to incorporate data collection and analysis into your current processes, technology, and systems. It… Continue Reading →

Last-Minute Valentine’s Day Promotion Ideas for Florists

The big day is finally here! For floral professionals, Valentine’s Day can be responsible for a bulk of revenue in the first quarter of the year. With over 110 million roses being purchased, and $18.2 billion projected to be spent… Continue Reading →

Using a Data-Driven Holiday Strategy to Unlock Full Revenue Potential

As a business owner, you know that the holiday season is more like a marathon than a sprint. And if you’re like most local businesses, you might even depend on these two final months to account for up to 30%… Continue Reading →

New: Suggested Offers are Email Promotions That Write Themselves

What would you do with almost an hour back each week? We ask a similar question of local business owners when we interview them for The Art of Local. But, with our latest release, Mia intends to do just that. Today, we’re… Continue Reading →

The 2016 Holiday Planning Toolkit for Gym and Fitness Businesses

Holiday season at fitness clubs has traditionally felt more like the calm before the storm, than a time for booming business. With people so busy with holiday events, parties, shopping and more, fitness goals often fall by the wayside. However… Continue Reading →

The 2016 Holiday Planning Toolkit for Salons

Have you heard? The holiday season isn’t reserved just for retail anymore! As consumers seek out creative gift ideas for those on their holiday lists, they’re turning more often to options that can provide an experience over possessions.  All sorts of… Continue Reading →

The 2016 Holiday Planning Toolkit for Local Businesses

It may be hard to believe, but it’s already that time of year again! Is it just us, or does it feel as though the holiday season starts a little earlier every year? Retailers can hardly wait until the day after Halloween to… Continue Reading →

Are Your Leads And Customers Forgetting About You?

In our guest post series, we’ll be bringing you advice and tips from industry experts on the other, sometimes non-marketing-related issues affecting local business owners. Today’s post comes from Laura Stroup, Inbound Marketing Strategist at Blue Frog.  If you have a website… Continue Reading →

Grow Your Grooming Business By Focusing on These Top Retention Tactics

October is Pet Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your veterinary practice, grooming, training and boarding businesses while driving more new and repeat customers.  Not a pet care professional?… Continue Reading →