Signpost Blog for Smart, Connected Commerce

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Marketing Tactics

Providing a Customer-Led Experience for Your Gym & Fitness Clients

The fitness industry has seen explosive growth in recent years and with it lots of competitors flooding the market eager for fast gains. With novelty fitness approaches being productized, franchised, and expanding into a variety of products and services there… Continue Reading →

Adapting to a Nonlinear Customer Journey

Navigating the customer journey has never been smooth sailing. Prior to the digital age, businesses had more control over their brand and marketing messages (whether in print, radio or television), which were able to pave the way for a defined set of… Continue Reading →

Customer Loyalty Isn’t Dead, It’s Evolving: Adapt Using a Customer-Centric Approach

It’s no surprise that customer loyalty can be as elusive as it is coveted. In the wake of an increasingly digital economy, some analysts have even gone so far as to declare loyalty dead. Due to ever-changing consumer trends and… Continue Reading →

Recreation Businesses: Lessons Learned from the Online Reputation of Top U.S. National Parks

Hard to believe, but summer is just around the corner! With the weather heating up and children soon breaking from school, outdoor recreation businesses are poised to see an annual influx of visitors over the next few months, ready to… Continue Reading →

Top 2017 Trends for Local Marketing Agencies: Artificial Intelligence

As we go into the final day of February, we inch one step closer to the warm weather of Springtime, and start to evaluate our business’s start to 2017. It’s easy to be reflective and full of the best intentions… Continue Reading →

Your Online Marketing Is Only as Good as Your Website

You’ve heard the expression “you can’t see the forest for the trees”? Something similar happens in lead generation marketing when companies get so wrapped up in the technical weeds of SEO, PPC or email that they lose sight of the… Continue Reading →

Last-Minute Valentine’s Day Promotion Ideas for Florists

The big day is finally here! For floral professionals, Valentine’s Day can be responsible for a bulk of revenue in the first quarter of the year. With over 110 million roses being purchased, and $18.2 billion projected to be spent… Continue Reading →

2017 Trends #1: Evolving Customer Lifecycle

As emerging innovations continue to change the way brands engage with and build relationships with their customers, it’s critical to stay  at the forefront of these trends. Early adoption and application can be a differentiator for brands looking to gain the competitive… Continue Reading →

The Future of Commerce: The Impact of Location-Based Reviews on Revenue

In 2017, there’s no denying the integral role that reviews play in the evolving customer journey. Still, brands struggle to centralize their data collection around reviews and understand the impact that online ratings have on their bottom line. Creating a… Continue Reading →

How Your Business Can Get A Better Start on the New Year

Happy 2017! With the holiday rush officially over, hopefully everyone’s had a chance to catch their breath after another successful finale. With another year in the books, it’s the perfect time to take a step back and give yourself some… Continue Reading →