Signpost Blog for Smart, Connected Commerce

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Marketing Tactics

Holiday Planning: Week-by-Week Tips for Promotion, Custom Events, Email and Text Message Blasts, and More!

Holiday success, much like the rest of the year, often comes down to planning and preparation. You know how busy the rush can be, so the more you can do ahead of time, the better you’ll be able to juggle… Continue Reading →

New: Add Contacts to Multiple Lists for Increased Engagement

We’re happy to announce that the ability to add a contact to more than one list or segment in custom campaigns is now available! As customer expectations continue to evolve and expand, personalization remains more powerful than ever. With increased… Continue Reading →

5 ways to improve your retail business sales during the holiday season

Holiday cheer is almost here – which can mean more sales for your retail business! With this year’s holiday spending to increase 4 percent, consumers are ready to shop. Your business should be prepared to deliver the best inventory and customer service,… Continue Reading →

Infographic: 2017 Holiday Spending Projections by the Numbers

If you’re like most local business owners, then you might expect to amass 20-40% of your annual revenue in the final two months of the year. But even with the holiday season creeping earlier and earlier each year, such a… Continue Reading →

Getting the Most Out of Google My Business for your SMB

Google My Business (GMB) was born out of its precursor, Google’s Local Business Center, and in the time since its inception has succeeded in polarizing lots of local business owners who have had to bear with the frustration of frequent… Continue Reading →

5 Scheduled Email Campaigns You Can Set and Forget

Fall is officially upon us and with it, the onslaught of reminders for local businesses to start focusing on the holiday season. While this may feel premature, October does kick off a series of national holidays important to many SMB’s… Continue Reading →

How to Identify and Activate Brand Advocates

Customer marketing is an essential component of every local marketing strategy, as well as one of the most sustainable ways to grow your business. Specifically advocate and referral marketing in particular are tremendous opportunities for businesses to expand their reach,… Continue Reading →

What You Need to Know About the New Google Search Editor

Search engines are the cornerstone of your business’s online presence. And although successful SEO and SEM efforts are always a work-in-progress, Google just rolled out an update that will make optimizing your business’s online presence a little easier. You can… Continue Reading →

4 Summer Social Media Tips for Local Businesses

Many business owners can count on the dreaded summer sales slump like the brown bristly patch that shows up in the middle of your lawn. And the slump hits businesses hard, especially when combined with flagging morale and lower productivity…. Continue Reading →

How Local Businesses Can Harness Data To Gain Customer Insights

  By now, you’ve probably heard a million times how essential data has become to the success of your business. But, oftentimes it can be intimidating to incorporate data collection and analysis into your current processes, technology, and systems. It… Continue Reading →