Signpost Blog for Smart, Connected Commerce

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Marketing Tactics

How to Identify and Activate Brand Advocates

Customer marketing is an essential component of every local marketing strategy, as well as one of the most sustainable ways to grow your business. Specifically advocate and referral marketing in particular are tremendous opportunities for businesses to expand their reach,… Continue Reading →

What You Need to Know About the New Google Search Editor

Search engines are the cornerstone of your business’s online presence. And although successful SEO and SEM efforts are always a work-in-progress, Google just rolled out an update that will make optimizing your business’s online presence a little easier. You can… Continue Reading →

4 Summer Social Media Tips for Local Businesses

Many business owners can count on the dreaded summer sales slump like the brown bristly patch that shows up in the middle of your lawn. And the slump hits businesses hard, especially when combined with flagging morale and lower productivity…. Continue Reading →

How Local Businesses Can Harness Data To Gain Customer Insights

  By now, you’ve probably heard a million times how essential data has become to the success of your business. But, oftentimes it can be intimidating to incorporate data collection and analysis into your current processes, technology, and systems. It… Continue Reading →

Providing a Customer-Led Experience for Your Gym & Fitness Clients

The fitness industry has seen explosive growth in recent years and with it lots of competitors flooding the market eager for fast gains. With novelty fitness approaches being productized, franchised, and expanding into a variety of products and services there… Continue Reading →

Adapting to a Nonlinear Customer Journey

Navigating the customer journey has never been smooth sailing. Prior to the digital age, businesses had more control over their brand and marketing messages (whether in print, radio or television), which were able to pave the way for a defined set of… Continue Reading →

Customer Loyalty Isn’t Dead, It’s Evolving: Adapt Using a Customer-Centric Approach

It’s no surprise that customer loyalty can be as elusive as it is coveted. In the wake of an increasingly digital economy, some analysts have even gone so far as to declare loyalty dead. Due to ever-changing consumer trends and… Continue Reading →

Recreation Businesses: Lessons Learned from the Online Reputation of Top U.S. National Parks

Hard to believe, but summer is just around the corner! With the weather heating up and children soon breaking from school, outdoor recreation businesses are poised to see an annual influx of visitors over the next few months, ready to… Continue Reading →

Top 2017 Trends for Local Marketing Agencies: Artificial Intelligence

As we go into the final day of February, we inch one step closer to the warm weather of Springtime, and start to evaluate our business’s start to 2017. It’s easy to be reflective and full of the best intentions… Continue Reading →

Your Online Marketing Is Only as Good as Your Website

You’ve heard the expression “you can’t see the forest for the trees”? Something similar happens in lead generation marketing when companies get so wrapped up in the technical weeds of SEO, PPC or email that they lose sight of the… Continue Reading →